The Professional Fighters League (PFL), the fastest growing and most innovative league in sports, has achieved rapid audience growth across digital platforms using Grabyo.
The PFL has utilized Grabyo’s cloud-based live clipping, editing, and publishing tools to deliver real-time highlights and video packages from its events across all of its social channels, generating over 55 million engagements in 2021 with over 1.5 billion impressions across the year.
By simplifying its video production in the cloud, the PFL is first to market with video highlights and positions its channels as a primary destination for MMA content. This helps the league activate key markets to support broadcast partners and serve its live events to markets without broadcast coverage. This strategy is driving engagement and traffic to PFL events on ESPN+, ESPN networks and the company’s 150+ broadcast partners globally.
The PFL utilizes Grabyo’s multi-platform distribution tools to deliver clips to Instagram, Twitter, Facebook, and YouTube, optimized for each destination. Its digital team works collaboratively to control its branding and messaging across each platform in a remote and distributed workflow.
PFL’s digital team also uses Grabyo to monetize its social content, previously producing 200 sponsored posts within 24 hours of each event.
Ahead of its final event of the calendar, the PFL World Championship at Seminole Hard Rock Hotel & Casino in Hollywood, Florida on Wednesday, October 27th, the league’s digital team will use Grabyo to promote pre-show engagement in the lead up to the event, publishing highlights from weigh-ins, press conferences and previous events. For fans who can’t be there, they can follow @PFLMMA on social for all of the best action in the ring, in the crowd, and behind the scenes.
“Our partnership with Grabyo has been a key contributor to our growth across social media over the last year. We are excited to continue this partnership for our final event of the season, with Grabyo helping us drive engagement across social media by delivering our top highlights in real-time”Dan Ghosh-Roy, Chief Digital Officer, The Professional Fighters League.
For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.