At IBC 2025, we are unveiling the next wave of innovation in cloud-native live production. With new workflows for editors, expanded clipping and publishing options, and the launch of Producer 2.0, Grabyo is setting a new standard for intelligent, scalable video services. 

Built on an API-driven architecture, Producer 2.0 introduces the flexibility and control that makes cloud-native workflows viable for digital teams, broadcast engineers, sports rights holders and large-scale event productions.

Here’s what’s new, and why it matters.

Multiple mixes and encodes for every output

Producer 2.0 makes it possible to create multiple mixes from a single production control room, each with its own encoding profile. You can send a 20Mbps CBR feed for broadcast while streaming a 10Mbps version to YouTube, or publish different audio variants to different social platforms enhancing localization options. 

Producer also supports audio-only outputs for intercom systems or live radio. Plus multiple audio mixes for specific destinations, such as sending a commentary-heavy feed to Facebook while pushing a clean version to your OTT platform.

Why it matters: Live productions rarely have a single destination. Rights holders need to deliver high-bitrate feeds to broadcasters, compressed streams to digital platforms, and different audio mixes for social accounts. These workflows can now be managed in one place, removing the need for complex (expensive) parallel systems or manual workarounds.

A smarter, shared media asset library

Producer 2.0 introduces a centralised cloud file system for all media assets across your organisation. Teams can organise content into folders, apply quotas to manage storage fairly, and instantly copy or move media between productions.

Access controls ensure only the right people see the right files, and everything in the Asset Library can be dropped into any Producer control room.

Why it matters: Production teams juggle assets across multiple shows, departments and partners. A centralised library means no more duplication or silos. Every asset is organised, secure and instantly available in any control room, keeping production moving at pace without adding complexity.

API-driven platform integration

For the first time, Producer is open to third party integrations. Using the new public APIs, you can launch a control room from your orchestration system, upload files programmatically, or manage outputs and storage with your existing automation stack.

Why it matters: Few productions run on a single platform. Schedulers, orchestration tools and automation scripts are part of the workflow for live events. Opening up APIs from Producer 2.0 will provide much greater flexibility for Enterprise users, allowing teams to launch, manage and integrate directly into their existing operations and third party tools.

Fine-tuned roles and access controls

Admins can create roles with precise permissions such as “Use Control Rooms” or “Create Assets” and assign them across users or groups. A user might be a Producer admin for one group while limited to clipping permissions in another.

Why it matters: Live production involves multiple disciplines, from operators to editors to engineers. Granular access controls mirror that reality, giving each user the exact tools they need without compromising security or slowing the workflow.

Upgrades for existing workflows

Producer 2.0 also brings a wave of improvements designed to make day-to-day production faster, more reliable and more scalable:

• Configurable control rooms: create as many as you need, tailored to each show, without waiting on support.
• Advanced encoding profiles: customise setups with access to advanced settings.
• An increased number of live sources and video outputs.
• ISO recording available across all productions and show tiers
• Unified ingest/egress capability: SRT caller/listener and RTMP server/client for both inputs and outputs.
• Realtime metrics: monitor RTMP and SRT performance directly inside the production view.
• Higher quality proxies: choose low, medium or high for remote production workflows.
• Immediate downloads: export recordings in multiple formats.
• Offline control room view: review and edit setups even when the cloud control room is not running.
  

Why it matters: Productions are getting bigger, faster and more distributed. New capabilities such as unlimited control rooms, advanced encoding profiles and ISO recording of all sources give teams the confidence to scale their output without changing how they work.

Why it’s different

Producer 2.0 combines the accessibility of cloud-native workflows with the depth broadcasters expect from a traditional gallery. You can spin up a production in minutes, but also configure encoding, outputs, and roles to deliver at broadcast scale.

In short: it is cloud production without compromise.

Seamless Adobe® integration for faster edits

Editing workflows need to be fast, flexible and easy to use. Content moves from live production to craft editing and back out to audiences in minutes, not hours. Grabyo’s latest Adobe integration removes friction from that process. Editors can access media and metadata, including AI-assisted and human-generated markers, directly inside Adobe applications.

Finished clips and highlights can be shared back into the Grabyo platform for one-click publishing across social, OTT and digital platforms.

Why it matters: Editors no longer have to juggle downloads, transfers or duplicate assets. The two-way workflow accelerates collaboration, reduces duplication and ensures the highest-quality content reaches audiences faster.

👉 Watch our CEO, Gareth Capon, break down all of the new features below

Come and see for yourself at IBC! 

Join us at Hall 5, Stand A20 to see it all in action. You’ll be able to explore the new workflows, speak with our team, and see how cloud-native production is ready to deliver for broadcasters, rights holders and digital publishers alike.

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