Grabyo’s 2025 Wrapped: Behind the scenes of a standout year ✨
Every December, the internet fills up with “wrapped” summaries and year-in-review charts. Spotify tells you who you listened to too much. Apps you forgot you downloaded suddenly want to show you how much time you spent on them. So here’s ours, but with fewer playlists and more cloud production breakthroughs.
2025 wasn’t just another year for cloud production. It was the year the industry crossed a quiet threshold. Cloud didn’t feel experimental anymore. It felt expected. And as that momentum grew, we weren’t just shipping features. We were giving teams the resources, guidance and workflows they needed to adapt with confidence, from new production playbooks to smarter tooling built for the realities of today’s output demands.
This is what 2025 looked like from the inside 🤩
Responding to the new reality of live production 🎥
Across sport, news, and entertainment, teams walked into 2025 under pressure. More formats. More content. More destinations. But not more people.
Suddenly cloud production wasn’t a “nice option”. It was the only scalable approach. And that change wasn’t subtle. It came in waves.
We saw rights holders restructure digital output around vertical video. Newsrooms move faster than ever to own breaking moments. Entertainment producers try formats that didn’t even exist the year before. Everywhere we looked, audience behaviour had shifted, and teams had to move with it.
Our job this year wasn’t just to build features. It was to stay in sync with the reality of modern production.
Inside the shift to AI native workflows
AI stole most of the headlines in 2025, but behind the scenes its real impact was much quieter.
Teams didn’t use AI to replace people. They used it to reclaim time. To spot moments they would have missed. To publish faster without burning out operators. To translate, transcribe and cut through tasks that used to swallow hours.
We watched sports organisations completely rebuild their publishing strategies because they finally had the speed to keep up with the pace of the game. We saw newsrooms flatten bottlenecks that had existed for a decade. We saw small teams produce at a scale that previously required whole departments.
It wasn’t the spectacle of AI that reshaped the year. It was the practicality of it.
Production got simpler, not smaller
One of the biggest misconceptions about cloud is that it strips production down. This year proved the opposite.
Teams ran more complex shows, not fewer. They layered more graphics, more sources, more formats. They told richer stories. They rethought what “live” looked like on platforms that aren’t even built for live.
And yet the tools felt lighter. Opening a laptop became the equivalent of opening a control room. Geography stopped being a limitation. Creativity stopped being tied to hardware.
If 2023 and 2024 were the years people experimented with cloud, 2025 was the year they trusted it.
💫 The moments that defined the year
One surprising shift this year came from teams thinking not about speed or scale, but sustainability.
Moving production off-prem reduced travel, energy usage and hardware waste. Remote workflows cut the footprint of live events significantly. Storage and compute efficiencies meant less resource consumption with more output.
Sustainability wasn’t a green initiative. It was a practical outcome of modernising production. And in 2026, that will only accelerate.
Looking toward 2026 🎉
We never end the year by promising shiny new features. Instead, we look at where the industry is going and we build toward it.
In 2026 you’ll see:
- More automation that fades into the background
- More real-time collaboration across continents
- More resilience as global events scale further
- More workflows built for the creators, editors and producers shaping tomorrow’s formats
We’re entering a new phase of cloud production. Faster. Smarter. More connected. And far more creative.
Closing the year with purpose
Our product blog was about what we built this year, this wrap is about why.
Teams everywhere are producing more with less. Audiences are consuming faster than ever. And the distance between a live moment and a published story has all but disappeared. We exist to make that journey easier, lighter and more powerful.
Cloud production is only just getting started. And we’re building what comes next.
