Today we are excited to announce a major update to Grabyo Studio that allows content publishers to create, edit and share videos in square and vertical formats to multiple social media platforms in real-time.

With this latest addition to Grabyo Studio, content producers are better positioned to reach the 1.4billion monthly active Facebook users and 316million Twitter users. Vertical video has gained momentum throughout 2015 with many claiming it to be a the future video format on social media yet with our latest technology – vertical video has arrived. Led by the dominance of Snapchat, which has championed vertical video in reaching its mobile-only, primary millennial audience, vertical content is now growing significantly across all social media platforms.

To solve the problem that publishers faced in being unable to share content efficiently in different video formats, Grabyo has introduced unique editing tools. Grabyo’s latest release allows for editing standard 16:9 (horizontal) into 9:16 (vertical) and 1:1 (square) formats. Grabyo customers can take any horizontal video, or clip from a live feed, and create a seamless vertical or square edit in seconds.

By the end of 2015, mobile views are predicted to account for more than 50% of all online video plays and this is expected to increase by a further 20% in 2016. In addition, 45% of consumers aged 16-24 are more likely to use their smartphone to watch video than a set-top box, supporting the trend for users consuming video in mobile-optimised video formats such as square and vertical.

Gareth Capon, CEO of Grabyo, said: “Video optimised for mobile viewing is a growing trend, but publishers did not have access to the tools needed to deliver this content in the right format at the right time. With our new technology, Grabyo has introduced a smart, simple and fast process for creating, editing and sharing video formats. We are excited to bring this revolutionary product to market and accelerate the adoption of mobile-first video formats that have proved so popular with consumers around the world. Today’s announcement represents significant progress in the world of social video.“

At Grabyo, we look forward to enabling a much wider range of publishers and rights holders sharing in square and vertical video formats to drive reach and open up monetisation opportunities across multiple platforms. Taking up significantly more screen space than horizontal content, vertical and square videos are proven to drive engagement with Snapchat CEO, Evan Spiel, indicating vertical videos performed 9x better than horizontal videos on Snapchat.

Ali Russell, Director of Media and Strategic Partnerships at Formula E, said: “Given our technology focus at Formula E, we are aware of the trends that are driving growth of vertical and square video on social platforms and the need to utilise these formats for mobile viewing. Before Grabyo released its latest feature, we were unable to share content in this format to reach our global fan base, many of which are millennials viewing on mobile. Motorsport is a fast-paced industry and it is important that we can share video content that is suitable for our fans no matter where they are, or which device they are using. Grabyo now provides a fast, user-friendly solution to share content in vertical, square and horizontal formats helping us to overcome a significant hurdle in our social video distribution.“

Already clients such as LaLiga, Setanta, ATP and Formula E are using the Grabyo platform to create square and vertical content. See examples of their clips:
LaLiga
Formula E
ATP
Setanta