Terra Networks has partnered with cloud video platform Grabyo to deliver Parada do Orgulho LGBT+ 2022 of São Paulo, one of Brazil’s most important cultural events, to its social and digital audiences this weekend.
The annual Parada do Orgulho LGBT+, organised by the “Parada do Orgulho LGBT+” Association of São Paulo, returns in 2022 after a two-year hiatus due to the pandemic. As such, Terra Networks plans to ensure everyone in Brazil, and across the world, can access the event and enjoy the experience online or in person.
Terra Networks is the main sponsor of the event, and has planned a huge live broadcast to promote diversity, equality and inclusion. The broadcaster has played a key role in Brazil and wider LATAM markets providing accessible news, entertainment, sports, education and events, with a focus on promoting social mobility.
Using Grabyo’s live clipping, video editing and publishing tools, Terra Networks will deliver videos and highlights from Parada do Orgulho LGBT+2022 of São Paulo parades and events across the country to its social media channels, including TikTok and Instagram. Consumers across the world will be able to watch the event in real time on any device or platform.
Terra Network’s digital team will produce video content using Grabyo to enable a distributed, remote workflow. Live feeds from on-location camera crews will be sent to Grabyo’s platform in the cloud. Its digital team can then access Grabyo remotely via a web browser,, and create clips and video edits from those live feeds in minutes. Consumers can choose to watch moments as they happen on social media, or catch up afterward
“We are excited that Parada do Orgulho LGBT+ is back and we are looking forward to delivering it to our audiences across Brazil and Latin America. Grabyo’s platform gives us the ability to easily clip special moments in real time and publish directly to our online channels, bringing everyone as close as possible to the event, wherever they are. To do this, we are looking to create more video content for all of our channels in multiple formats and angles. Without Grabyo, this would not be possible.”Juliano Resende Diniz, Video Engineering Manager at Terra Networks
For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.