Canal 13 partners with Grabyo to scale digital news and entertainment content
We’re delighted to announce a new partnership with Canal 13, the major open television broadcaster for Chile, to increase its social and digital video content offering significantly.
With around 90% of the Chilean population using social media, it has become a major channel for broadcasters in the country to reach large audiences.
Since January 1st, 2023, the organization has been using Grabyo Studio and Editor, our live clipping and editing tools, to create and publish highlights from various Canal 13 programming, including news, entertainment and flagship novelas.
Canal 13 plans to activate audiences across multiple social media platforms to deliver content in vertical, square and horizontal formats. In the first 12 days of January, its videos published to Facebook have had over 6.4 million impressions and 2.7 million views, reflecting considerable virality and early success.
Video clips will also be distributed to Canal 13’s website via Grabyo’s integration with Amazon S3, which will feed the broadcaster’s content management system.
Grabyo’s software has allowed Canal 13 to improve its workflow and reduce its time to create and deliver content – from 30 minutes to just a few minutes now. This new workflow allows the broadcaster to be more agile and aligned to the expectations of its digital and mobile audiences.
“We are excited to see this partnership drive our digital content capabilities to the next level. We know that Chilean audiences are increasingly turning to social media and online channels to consume content and look for what to watch next, and we need to get in front of them at the right time and in the right place.”Ivan Eyara, Head of Multiplatform Development, Canal 13
Our cloud-native system also allows Canal 13’s team to collaborate using just a laptop and a stable internet connection, bringing the broadcaster’s team more flexibility in remote working and production set-ups.
For more information on how we can support your content on social media please get in touch today.
Stay in touch.
Join over 10,000 media professionals and register to receive our monthly newsletter directly to your inbox!