BM&C chooses Grabyo to bring financial news to Brazilian consumers
BM&C News, a new independent financial news channel for Brazil, has partnered with Grabyo to democratize financial news in the country by providing highly accessible video content across digital platforms.
The channel will use Grabyo Studio to produce and deliver educational and informative news clips and video content to social media and its website.
By targeting social platforms and teaching consumers about the economy and investments, BM&C hopes to reach a wide demographic and drive engagement with the financial sector, so that more people in Brazil can have access to high-quality educational financial content.
In contrast to other more traditional financial media, BM&C operates as a digital-only news channel and has no links to banks or brokerages. The channel will use this flexibility to provide comprehensive coverage that is free of conflict of interest.
BM&C’s video strategy includes delivering clips and financial market analysis in real-time to its social media channels using Grabyo’s live clipping service and cloud editing tools.
BM&C optimizes its content for each social media destination, from vertical Instagram Stories to live broadcasts and clips on Twitter, Facebook, and YouTube. Audiences are able to access news across their preferred channels at any time, generating over 1 million views on BM&C social content.
This diverse range of content creation and platform optimization has increased the news channel’s social media monetization revenue by 30%. The channel monetizes its content using Grabyo’s integration with native Twitter, Facebook, and YouTube advertising tools. The Grabyo platform also helped BM&C generate an 80% increase in video views on YouTube.
🔴 Ipea: Investimentos avançam 1,6% em maio contra abrilhttps://t.co/h9I2bWHMkx— BM&C News (@bmcnewstv) August 2, 2021
By simplifying their workflow in the cloud, BM&C’s digital team is able to publish around 500 stories a month, covering sectors ranging from cryptocurrency to the stock market.
“Working with Grabyo has allowed us to continue our mission of providing quality financial news with integrity and celerity. We are able to publish clips across multiple platforms easily and quickly – speed to market matters for our channel and Grabyo has helped us to be at the forefront of the financial news cycle”Marianne Paim, Head of Content of BM&C News
BM&C’s team use Grabyo’s cloud-native platform to collaborate on video production from anywhere in the world. Its team works in a hybrid model, with some of the content team on-site and others at home.
For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.
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