Grabyo introduces SCTE-35 ad marker insertion to live production platform
We are excited to announce the release of SCTE-35 ad marker insertion to our live production platform, Grabyo Producer.
With the introduction of SCTE-35 marker insertion, the industry-standard ad marker for live broadcasting, Grabyo users can now create ad breaks to monetize their live video across linear broadcast, FAST and OTT platforms.
How do SCTE-35 markers work?
Within Grabyo Producer, you can set the exact moment you would like to trigger an ad break, setting the duration of the ad break with an offset time (which delays the ad break to allow ad servers to process and retrieve assets downstream – more on that later).
Once you have triggered an ad break, Producer will send the marker downstream to pass through to a playout system.
Depending on your configuration, these playout platforms will recognize the ad trigger, then either serve a pre-loaded advert or, more commonly, deliver a server-side ad from a 3rd party ad server (SSAI).
This workflow allows you to personalize ad breaks depending on the viewer identity, geography or platform your stream is being viewed on, whether linear broadcast, OTT or FAST channels.
How to monetize live video
This update builds on Producer’s ability to detect SCTE-35 markers and automatically replace ads for live video ingested by the platform.
Today, you can create new sponsor inventory by inserting ad breaks into live broadcasts or replacing existing ad breaks in live streams.
You can pre-load assets into Grabyo Producer to replace ad breaks from sponsor partners, or insert ads downstream by inserting SCTE-35 markers downstream through Producer.
Alongside the ability to overlay branded graphics and create sponsored live content, we’re giving our users the tools to generate revenue and drive ROI on live content across every channel, using just Grabyo Producer.
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