Grabyo chosen as a launch partner for AWS Media and Entertainment Initiative
Grabyo, the cloud video platform for live and real-time production and distribution has announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS), to simplify the digital transformation journey for broadcasters and content publishers looking to shift to remote and hybrid production workflows.
AWS Media and Entertainment Initiative
AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to a portfolio of more purpose-built media and entertainment industry services than any other cloud, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert, and Amazon Interactive Video Service (IVS).
AWS for Media & Entertainment also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.
Grabyo’s cloud-based platform enables broadcasters and content publishers to produce and edit live video and VOD content using just a web browser. The platform is used by some of the world’s leading media organizations, across sports, news, entertainment, eSports and live events.
Grabyo and AWS Media Collaboration
As a cloud-native platform, Grabyo enables production teams to work fully remotely and collaborate in real-time from anywhere in the world. Its platform removes the need for much of the on-site equipment typically used for video production, thereby streamlining video production workflows for distribution to linear broadcast and digital platforms.
Grabyo leverages various AWS technologies to deliver a powerful set of tools in the cloud. As a Launch Partner for AWS Cloud Digital Interface (CDI), Grabyo can also support workloads that require high-performance connectivity and uncompressed live video transport that have historically needed an on-premises deployment, using Serial Digital Interface (SDI) connections.
Grabyo Producer, Grabyo’s advanced live broadcasting platform, also utilizes AWS Elemental MediaLive for broadcast-grade live video processing, which enables Grabyo users to produce and deliver live broadcasts to linear television, digital and social platforms. Grabyo Producer is a cloud-based vision mixing platform with broadcast-grade tools, including a browser-based multiviewer, audio mixing service and remote guest contribution web app. Users can vision mix with capabilities including scene snapshots, graphic overlays, and frame-accurate feed switching.
For more information on Grabyo, get in touch.
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