Grabyo launches custom fonts for social video editing and sharing
The latest version of Grabyo Studio now supports the use of custom fonts for our partners. This is a key update and ensures users can create on-brand ‘thumb-stopping’ moments shared directly through the Grabyo platform. Branded fonts are regularly used for video captions, allowing clips to stand out in social feeds, driving higher levels of engagement.
Custom fonts represent the next enhancement to the video editing capability of the Grabyo platform, building on the recent release adding text and graphics overlays for cropped and padded videos. The addition of custom fonts allows Grabyo partners to create on-brand social video content in seconds.
With Facebook nearing two billion monthly users and the growth in video on social platforms accelerating, the need to create engaging and stand out content is now more important than ever. GWI data has shown that the average Facebook user needs to be engaged within the first 2.3 secs of a video of a news feed – videos that contain branded graphics and text break the ‘scroll-first’ mentality of mobile users on social platforms.
Combining custom fonts with square and vertical video editing means that Grabyo partners stay ahead of the curve with social video publishing. Accessed via the ‘Grab Live’ feature, select the 1:1 aspect ratio and hit the ‘Pad’ feature and then select the ‘Artwork overlay mode’ to begin adding branded text and graphics. Uploading custom templated graphics to each clip creates a strong visual brand association with the content.
This release in another improvement in video workflow efficiency for partners who use Grabyo as an end to end video production, editing and distribution platform for their digital and social video needs. At a time when being able to deliver real-time content is vital to distribution, engagement and consumption, removing the need to export video into third-party software means users can publish real-time branded clips with text overlays in seconds.