The University of Virginia choses Grabyo to drive video content production

The University of Virginia choses Grabyo to drive video content production

We are excited to announce a new partnership with the University of Virginia, which will use Grabyo to scale its video production and distribution capabilities to promote its sports programs and athletes.

The University will use our platform to create, manage and deliver video clips and content in one centralized cloud-based system.

One of the challenges faced by collegiate content teams is covering multiple sports that are happening simultaneously inside and outside of campus. UVA’s staff will collaborate inside of Grabyo, from multiple locations, to remotely clip and publish highlights from game feeds and manage video content for promotion.

With its communications staff on Grounds, at a hotel room on the other side of the country, at home or anywhere else, each member of the team can access the platform via a browser on their laptop to deliver content in real-time to its audience and athletes.

Social media platforms are the most important channels for colleges to promote their brand and their athletes. Building a social presence on multiple platforms is key. The University of Virginia will take its output on these platforms to the next level by investing in creating bespoke video content for every platform.

Grabyo’s direct integrations with all major social and digital platforms will enable UVA’s communications staff to publish horizontal, vertical or square video clips to multiple channels in a single workflow – keeping up to date with changing consumption trends and growing video platforms.

“Tools like Grabyo have become a valuable tool for athletics departments. Grabyo helps us to capture video in a very efficient and time-saving manner. We will be able to create more content than we ever have done and put it to work across all of our channels.”

Jim Daves, Assistant AD for communications, UVA

Unlike traditional video production tools, more modern, cloud-native tools such as Grabyo are built with user experience at the center. These tools are designed to be easy to use, requiring minimal training or previous experience to understand. UVA will capitalize on the resources and manpower it has to drive video production throughout creative departments. 


For more information on how we can support your content on social media please get in touch today

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