How NASCAR, Motorsport.TV and MotoGP engage motorsport fans using real-time video and live streams
Over the past 12 months, the motorsport industry has needed to quickly adapt to a world where on-site productions have been challenging and with limits.
Grabyo’s remote production capabilities have allowed organizations to seamlessly transition to delivering digital content from the safety of their own homes, delivering engaging experiences to fans virtually, without compromising on quality.
The priority for race event organizers and rights holders has been maintaining a connection to fans who have not been able to attend events in person.
Grabyo’s cloud-based live production tools have allowed the likes of NASCAR and MotoGP to deliver live content, highlights and behind-the-sce content across multiple platforms, giving attendees increased access to races like never before.
Here are some examples of how NASCAR, MotoGP and Motorsport.tv used Grabyo to deliver its content completely through the cloud.
Nascar partners with Grabyo to enhance digital content capabilities
NASCAR, the world’s premier stock car racing association, used Grabyo to shift its digital video production workflow to a hybrid model, leveraging the cloud to bolster its digital content capabilities ahead of the GEICO 500 NASCAR Cup Series event at the Talladega Superspeedway.
Using Grabyo Producer, NASCAR produces several multimedia content series, including podcasts like “Stacking Pennies” and “Glass Case of Emotion”, as well as video series like “Backseat Drivers” – all of which were published to NASCAR.com.
More chaos in the Coca-Cola 300. 😳@RyanLuza and @GarrettManes tangle, sending the eNASCAR rookie spinning in front of the field: https://t.co/pKBfkg6Ln4 pic.twitter.com/G3BqMiGSBN— NASCAR (@NASCAR) May 26, 2021
Each show is custom branded with graphics and b-roll footage, alongside a mix of archival content from NASCAR’s historical library. The shows are mixed and delivered in the cloud using Grabyo Producer, giving NASCAR’s content team complete control of their content from any location.
NASCAR’s production teams also use Grabyo’s Studio platform to clip, edit and distribute shoulder video content to multiple social and digital platforms simultaneously, ensuring fans never miss a moment.
Motorsport.tv partners with Grabyo to deliver the world’s first live digital motorsports news channel
Motorsport.tv partnered with Grabyo to produce the world’s first live digital news channel for motorsports, Motorsport.tv Live. The channel provides accessible coverage of motorsport and breaking news across the globe.
Motorsport.tv uses Grabyo Producer, Grabyo’s cloud-based live production platform, to create its daily live news programming to cover major news and features for the leading racing properties such as F1, Formula E, MotoGP, NASCAR, Extreme E and many others.
Unfold the road-books of the @Andalucia_Rally 😍 Catch all the action from the picturesque rally-raid of the year at https://t.co/SzQiOomZen!— Motorsport.tv (@MotorsportTV_UK) May 25, 2021
Every stage & full highlights 👉 https://t.co/pUe5K17VnR#rally #rallyraid #andalucia #andaluciarally pic.twitter.com/KaCNErAO1M
With Grabyo’s remote capabilities, Motosport.tv’s production team collaborate on its live news broadcasts from anywhere in the world, ensuring any racing events are covered regardless of location.
To bring additional insight and context to its shows, Motorsport.tv hosts guests from across the world of motorsports, who appear on broadcasts remotely using Grabyo remote contribution service. The broadcast output was supported with dynamic viewing experiences for viewers using Grabyo’s integrations with live graphics authoring tool Singular.Live.
MotoGP™ hits 30M social followers
MotoGP, the Grand Prix motorcycle racing association, reached over 30 million social media followers in September 2020 using Grabyo.
During races, MotoGP publish highlight clips to its social channels in real-time keeping motorcycle fans close to the updates, no matter which device or social platform they use. Using Grabyo, all of MotoGP’s clips are branded to ensure maximum visibility and drive social account growth
MotoGP uses Grabyo Studio, a live clipping, video editing, and cloud production platform to deliver instant highlights and live clips to social, mobile, and online platforms.
Get ready for a trip to Slipstream City! 💨#ItalianGP 🇮🇹 pic.twitter.com/GxnWJvBqDH— MotoGP™🏁 (@MotoGP) May 26, 2021
MotoGP’s digital team ensures it utilizes important moments from a race to bring the entire experience online, a mix of crashes, light-hearted moments or exhilarating overtakes, its team use Grabyo to capture and package every moment for social audiences.
Using Grabyo Producer, MotoGP’s production team produces live broadcasts remotely from anywhere in the world, using a web-browser on a laptop/PC with an internet connection.
For more information on how Grabyo can help your fan engagement strategy – get in touch today.
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