Parleh Media Group chooses Grabyo to support the launch of sports betting in Canada

Parleh Media Group, the digital media company specializing in betting content for sports fans, has partnered with Grabyo to deliver a series of unique sports betting shows for the newly opened Canadian betting market. 

Starting today, the first licensed sports betting market in Canada (Ontario) is open for residents to legally place wagers on sporting events with operators. By the end of April, there are expected to be 30 operators across the country. 

Formed in May 2021, Parleh began laying the groundwork to usher in this new era of sports betting across the country, identifying the potential for the Canadian market to follow that of its neighbour to the south in the United States. Parleh aims to position itself as a leading sports media platform and key partner to sportsbooks as they look to engage Canadian sports fans.

Parleh is already a disruptive sports betting content platform and has amassed a pool of talent, both in front of and behind the camera. Its video content is now achieving more than three million views per month across its website, social channels and media partners. 

The company, based in Toronto with an all-remote production team, uses Grabyo Producer – a cloud-based live control room – to deliver daily shows that highlight sports betting tips and odds before games. Being 100% cloud-based, the team can access Producer in their browser and with Grabyo’s native integrations, is able to distribute the show live to all social media channels and the Parleh website, maximizing their reach. 

The Parleh is also able to scale up VOD and real-time clip distribution, which is vital in the fast-moving sports betting sector. Their production team uses Grabyo Studio to deliver real-time clips and compositions to their social channels and media syndication partners, monetizing clips through advertising on those platforms.  

By simplifying its video production workflow in the cloud, Parleh plans to continue scaling its video output, delivering valuable content as it happens and position its own brand at the forefront of Canadian sports media without the need to build an expensive, hardware-based production studio.

“Working with Grabyo will allow us to scale and leverage this incredible opportunity not only for us, but for Canadian sportsbooks. This is a once-in-a-lifetime opportunity. We need to be agile and flexible in the way we produce content, and speed to market and volume matters. We have been very strategic in identifying the right technology partners to help us on this journey, and Grabyo stood out as the one we needed.”

Mark Silver, CEO and Founder, Parleh Media Group.

For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.

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