The broadcaster reached 3.1 Million views with live radio broadcasts and drove new revenue on YouTube.
Ahead of the 2019 Copa America, Grabyo partnered with Grupo America and Radio La Red to deliver live “visual radio” broadcasts to Facebook and YouTube during tournament matches.
Visual radio broadcasts play like live video posts on social media and create an engaging listening experience. Grabyo’s cloud video platform allowed the broadcaster to overlay graphics and live data visualizations to the audio-only streams. The shows achieved over 3 million views on YouTube.
By delivering live Copa America content to social media, Radio La Red was able to capture a new platform that enables connection with a vast audience of soccer fans in Argentina, despite having no live video distribution rights. The broadcaster was able to maximize its live audio rights to promote its YouTube channel and mobile app using branded graphic overlays on the broadcast.
Radio La Red was also able to take advantage of Grabyo’s integration with the social participation platform, Flowics, during these live broadcasts. This partnership enabled the broadcaster to present live stats from each game within the stream and display comments from fans on screen during the radio show.
Radio La Red leveraged Grabyo’s distribution partnership and ContentID integration with YouTube to monetize content through YouTube advertising. Branded pre-roll bumpers were added to the visual radio show to promote sponsors and brand partners.
The visual radio show brought Argentina fans a completely new way to keep up with the Copa America in real-time, making the tournament accessible to fans anywhere, anytime, with or without access to the traditional Radio broadcast of the games.
Live streaming on social platforms is one of the fastest growing sectors in video industry. Combining a live audio experience with audience participation, social data integrations and new types of visual programming highlight the potential for innovation in digital radio. Grabyo is pleased to have been part of this innovative content strategy, bringing a new experience to football fans listening to the Radio La Red show.