The broadcaster will use Grabyo for digital live production to digital platforms.
We’ve partnered with FOX Sports Mexico to transition its live digital video production to the cloud. Using Grabyo, the broadcaster will reach sports fans across Mexico with live and real-time video across its digital channels, delivering content remotely and safely during the COVID-19 pandemic.
The broadcaster holds media rights to many of the world’s premier sporting events. At a time when very little live sport is taking place, it is leveraging our cloud-native platform to deliver new live experiences across its social, mobile and OTT channels.
FOX Sports Mexico utilized our advanced live production capabilities to broadcast the 2020 NFL Draft to its website and the FOX Sports App. The broadcast was delivered in high-fidelity, entirely in the cloud, and localized for Spanish-speaking audiences using a commentator to translate.
Live production in the cloud is highly flexible and agile, requiring no additional hardware or software. Using minimal resources and staff, the broadcaster’s digital team was able to set-up and produce the show remotely, from anywhere in the world, using any laptop/PC with an internet connection. Producers were able to collaborate within Grabyo to deliver various aspects of the broadcast, from graphic overlays to managing the stream and running the show.
By delivering live broadcasts to social, mobile and OTT platforms, FOX Sports Mexico’s live content is highly accessible. With much of the world at home, video consumption is greatly increased. Ensuring content is available across any device is key in ensuring the broadcaster’s channels are the primary destination for sports coverage.