NLL will deliver real-time highlights and social videos using Grabyo.
Building a fan-first digital content strategy has never been more important for sports federations, clubs and leagues looking to grow their audience.
During its upcoming 2019/20 season, the National Lacrosse League (NLL), the largest professional lacrosse property in the world, will use our browser-based platform to build a more meaningful social content proposition.
NLL will use our leading cloud video platform to produce and deliver near-live highlights to fans across social media.
Using our rapid clipping, editing and distribution tools, NLL will ensure it is first to market with content, positioning its channels as the prime destination for content discovery and consumption.
The content will be curated by a team of producer/editors and social media teams working across all NLL games.
Modern sports fans are mobile-first and expect to access tailored content anywhere and anytime. Using Grabyo, NLL is able to deliver content that is optimized for mobile viewing across each platform.
The NLL is North America's largest and most premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America.
The League will use Grabyo to grow its fanbase and engage new audiences across social media.
In 2018, the NLL's Digital viewership rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent).
NLL fans will experience the new, in-game highlights feature from the launch of the 2019-20 NLL season on November 29, 2019.