Grabyo integrates with Threads!

We’re excited to announce that Grabyo is one of the very few partners selected by Meta for the initial integration with Threads, the latest social media and networking service from Meta Platforms. This exciting development allows our clients to seamlessly upload videos and images directly to their Threads accounts, expanding their content delivery options and enhancing their social media strategy.

What is Threads?

Threads is an innovative platform operated by Meta Platforms, designed for dynamic social interaction and direct integration with Instagram. Users must have an Instagram account to sign up, with their Instagram handle and username unified across both platforms. This integration means that the content you create and share on Instagram can seamlessly extend to your Threads profile, enriching your social media presence.

Key Features of Grabyo’s Integration with Threads

Direct Content Upload

Our integration allows our customers to upload videos and images directly to their Threads accounts from Grabyo Studio, our cloud-native live clipping and editing platform. Sharing to Threads is seamless, with content published directly to your Threads feed. This feature supports both scheduled posts and creative sets, giving our users flexibility in how they manage their social media content.

Easy Integration Process

Adding Threads to your Grabyo account is simple and intuitive. You can do this via the integrations sidebar from the top navigation or by selecting “Add Integration” in Live Clipping, Editor, or the Campaigns page. The integration process involves a quick authorisation flow through Meta, after which you’ll be ready to start sharing content.

Limitations and Considerations

While the integration is robust, there are a few limitations to be aware of:

  • GIFs: Currently, Threads does not support GIF uploads.
  • Video Length: Videos must be less than 5 minutes long.
  • Interlaced Videos: Threads does not support interlaced videos.
  • Image Size: Images must be less than 8 MB and may be scaled if larger than 1440/320 pixels.
  • Text Limit: Text accompanying posts must be under 500 characters.

For more information, check out Meta’s API documentation here.

Why this integration matters

Being one of the select partners chosen by Meta for this initial integration underscores our commitment to providing cutting-edge tools and platforms for our customers. Our partnership with Meta allows us to offer a unique opportunity to leverage Threads as another powerful channel for content delivery.

With Threads rapidly growing as a significant player in the social media landscape, integrating it into Grabyo ensures our clients can stay ahead of the curve, maximizing their reach and engagement across platforms.

“At Grabyo, we are dedicated to enhancing our platform to meet the evolving needs of our customers. Our integration with Threads, given its rapid growth, provides a seamless and efficient way to expand their social media reach. We are excited to offer this new feature and look forward to seeing the innovative ways our customers will use it to share their stories and connect with their audiences.”

Gareth Capon, Grabyo CEO

Stay tuned for more updates and enhancements as we continue to improve and expand our services. If you have any questions or need assistance with the new Threads integration, our support team is here to help. 

If you’d like a free trial to test out publishing to Threads, get in touch!

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