The media company will deliver video content remotely, across its channels, in real-time.
We’ve partnered with Nine, the major Australian television, digital, video, radio and publishing company, to strengthen its multi-platform content distribution strategy throughout 2020.
The broadcaster uses our browser-based video platform to clip, edit and share content across its core areas – news, current affairs, sport and entertainment – instantly, ensuring Australian audiences can access this content in real-time, wherever they are.
Amid the rapidly evolving news cycle surrounding the COVID-19 virus, delivering highly-accessible news content across multiple platforms is vital to keeping Australians well-informed about updates from the Australian government and health sources.
Our cloud-native platform will enable Nine to continually deliver content remotely without reducing its content output or quality. Its digital and social teams are able to work collaboratively from anywhere across the country using only a laptop with an internet connection to update audiences with breaking news.
Nine will then use Grabyo to continually bolster its multi-platform content strategy throughout 2020, delivering sports, entertainment and news clips to its digital channels. Engagement peaks when events are live, and by publishing real-time content, Nine is able to capture and engage vast digital audiences across Australia and around the world.
“Grabyo’s cloud platform allows Nine’s broadcast, digital, publishing and radio teams the ability to customise, edit and distribute our premium video content across our core owned and operated platforms including 9Now, Nine.com.au and off-network assets, whether it be teams working remotely or from any of our locations across the country. Grabyo will be an essential product in the months ahead, as Nine’s News and current affairs brands play a critical role in delivering a service to Australian audiences on this unfolding COVID-19 situation.”
Chris Ledlin – Head of Content Strategy & Commercialisation at Nine
Nine uses Grabyo Studio to clip, edit and distribute content directly to its digital platforms. Grabyo has integration partnerships and can deliver content to all major social, mobile and OTT platforms.