Winning the social World Cup. What sport dominated this summer?
It wouldn’t have been a true summer of sport without a World Cup. Wimbledon has come and gone, the Ashes are won and the football season is just starting to gather some momentum. So, what other sport dominated this summer?
Down Under the England Women’s Netball team battled their way to a third-place finish in the Netball World Cup, the premier competition in international netball.
Whilst the dominance of Geva Mentor’s team on the court saw them match their 2011 World Netball Championships performance with a bronze medal, off the court the Roses led the way too. The ten-and-a-half-thousand miles and nine-hour time difference that separates London and Sydney means that you probably will not have seen much about the 2015 tournament. With matches being played around the time we were getting up to head into work, it is great to see how England Netball have embraced social video to bring their fans with them on their World Cup journey.
Take a bow Clipology.tv*. Creating a video content strategy for the England Women’s Netball Team at the World Cup, Grabyo partner Clipology.tv brought fans closer to the team and the action regardless of their location. Through a combination of player insights, daily news round-ups and match action, the social media presence of the England Women’s Netball team proved a real hit with fans.
Powered by Grabyo, the video coverage of the England Women’s Netball team was integral to their online success. The use of real-time video content shot and shared using the Grabyo VIP App, combined with the use of two new features in Grabyo Studio – VOD editing and Creative sets – made it easier than ever to drive fan engagement and raise awareness of the team’s success from halfway across the globe.
By using the social mention tool, England Women’s Netball increased their distribution of each clip to drive awareness and engagement of their content. Furthermore, there is more to an international team than just match action. Give an athlete Grabyo VIP and you give them the opportunity to provide real insight into their lives with light-hearted Q&As, video diaries and behind-the-scenes access appearing directly into fans’ Twitter and Facebook.
Both online and offline, well done #Roses!
*Founded by a major sports event producer and a sponsorship expert, Clipology, using Grabyo’s tech platform, develop strategic content plans for rights holders, Federations and event owners, helping them leverage live broadcast and pre-produced digital content across social networks, for fan engagement and to generate revenue.
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