Tennis Australia serves up tennis and eSports content during 2020 Australian Open using Grabyo
Using our leading cloud video platform, Tennis Australia achieved over 82 million views on Australian Open social channels.
During the 2020 Australian Open, organizers Tennis Australia super-served tennis and eSports fans with live and real-time digital video content using our platform.
Building on our initial pairing in 2019, Tennis Australia used our lightweight video production platform to deliver tennis content to fans all over the world from the courts in Melbourne.
Tennis Australia also used Grabyo to clip, edit and share key moments and live streams from the Australian Open Summer Smash featuring Fortnite, a two day eSports tournament held on the last weekend of the Australian Open.
Returning for its second year, the Australian Open Summer Smash featuring Fortnite enabled Tennis Australia to expand its reach and appeal to fans of both the tennis and gaming worlds with sports and eSports content. The Summer Smash was streamed live to the Australian Open’s Twitch and YouTube channels.
Across all of the Australian Open social channels, Tennis Australia reached over 15 million people, achieving over 82 million views.
The Australian Open’s most popular clip was a memorable and touching moment where Rafael Nadal comforted a ballgirl who had been struck by a stray ball. On YouTube alone, this single clip received over 5 millions views, and continues to rise.
*𝒯𝒽𝒶𝓉* ballkid moment, narrated by @RafaelNadal 📚— #AusOpen (@AustralianOpen) January 23, 2020
❤️❤️❤️❤️❤️❤️❤️#AO2020 | #AusOpen pic.twitter.com/tElLurAnQ1
Throughout the tournament, Tennis Australia relied on the agility and speed of our platform to capture key moments from on and off the courts and deliver them to fans across all markets in seconds. And for the first time, a player concierge was set up with the express purpose of delivering on-demand content directly to players. This allowed the players to review their performance, and to share their experience on their own social accounts directly with their fans.
Tennis Australia capitalized on the growing number of fans who use social media to engage with content away from the court, such as interviews and press conferences alongside action replays and recaps, highlighted by the Nadal clip.
Among other popular off-court content were clips of Nick Kyrgios wearing a Lakers jersey in tribute to Kobe Bryant, Naomi Osaka breaking the net with a serve, and Novak Djokovic taking a ‘walk and talk’ interview while eating a celebratory tub of ice-cream.
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