BPL11 reached more than 3.5 million people across its social and digital channels with near-live highlights and social videos.
During the most recent staging of the Bowls Premier League in Moama, NSW, we partnered with Bowls Australia (BA), the controlling body of the event and the sport of bowls in Australia, to grow the global reach of the sport across digital platforms.
The BPL is the sport's made-for-television event in Australia and was designed to shift the perception of the sport. As the sport's pioneering short-form format, it's fast, it's loud and it attracts the world's best bowlers, helping to appeal to non-bowlers who once upon a time may have seen the sport in a different light.
Using our leading cloud video platform, BA was able to create, edit and deliver near-live highlights, complimenting the live broadcast on Fox Sports Australia and Sky Sport NZ.
By tailoring its distribution to suit the demands of modern sports audiences, BA's strategy allowed it to reach more than 3.5 million people across the globe.
BPL11 was highly accessible – near-live highlights and short recap videos were available to fans at any time, on any device across the BA's social and digital platforms. Engagement peaks when events are live – BA social content created an engaging experience for fans to discuss and re-live the finest moments of BPL11.
BA used our lightweight video editing platform to rapidly create and edit social videos using only a laptop, web-browser and internet connection. This agility enabled BA to capture every thrilling bowl of BPL11, and deliver it to fans everywhere.
BA's strategy supports its work to grow the popularity of bowls across Australia. By delivering condensed highlight reels and exciting moments of skill from BPL11, it was able to appeal to all – fanatics, casual fans, or first-timers. Fans could choose how much of the tournament they wanted to access and BA created the touchpoints needed to engage all kinds of fans.
"BPL11 was a huge success and delivered some of the best moments the sport has seen. Grabyo enabled us to bring fans across Australia and the rest of the world to the green so our amazing team could share the excitement with them. Our overall aim is to share this great sport with as many people as possible and the reaction to our content was extremely well-received." Aidan Davis, Communications and Marketing Manager at Bowls Australia
BA used our powerful cloud-based video editing platform – Grabyo Editor. Using Editor, BA was able to clip each moment from BPL11 matches and create a highlight compilation quickly and easily. It could then distribute these videos directly from the Grabyo platform to its social, mobile and online channels.