Racing.com, Australia’s premier thoroughbred racing media organization that offers content across broadcast, digital and social media platforms, has extended its partnership with Grabyo to continue building and engaging its fanbase.
Over the past year, Racing.com has used Grabyo’s cloud-native tools to expand its video content capabilities, driving awareness for the sport with new, digital-first content formats.
Since using Grabyo, Racing.com has delivered an average of 1,000 clips per month across Facebook, Twitter, and Brightcove to reach fans on their preferred platform with content format optimized for each destination.
Racing.com has achieved this scale using Grabyo’s live clipping and editing platforms, which has simplified its video production workflows. Clips can be clipped, edited and published to multiple social, mobile and OTT destinations simultaneously in the cloud, without the need to re-edit or create the same video more than once.
This streamlined workflow allows its team to rapidly react and share the biggest moments in real time, bringing their fans closer to the action as it happens, at the right place. This has enabled Racing.com to position its social media channels as the primary destinations for horse racing content.
The acceleration from Be Miss Luchy… 🔥— Racing.com (@Racing) March 24, 2022
She powered through the gap with 56kg for Ken Fythe & Jason Benbow 🤝 pic.twitter.com/KeZofGfbR4
Its team has collaborated remotely from the safety of their own homes during stay-at-home measures using just a laptop and a stable internet connection because, as Grabyo’s platform is 100% cloud-based, users simply access it just via their browser.
Moving into the next two years of Racing.com’s partnership with Grabyo, it will continue to scale its use of Grabyo’s cloud-based tools to produce more clips and build out its content capabilities, but will also develop its workflow to add another dimension to its offering.
Racing.com will use Grabyo Editor to create longer-form video segments and compilation videos, also increasing its accessibility and driving longer watch times with closed captions – which can be automatically transcribed and overlaid in Grabyo Editor. The vast majority of social media users watch video on these platforms without sound and Racing.com will shift its video strategy to suit the needs of its fans.
“It’s a transformative time for media services in Australia and witnessing the scale and quality that Racing.com has been able to achieve really highlights the transformative nature of cloud for video production. With the growth of full-scale simultaneous online streaming by our broadcast partners and the continued increase in live production and online distribution of video content in Australia, we are excited to deliver even more benefits of our cloud technology to Racing.com”Elliot Renton – EVP of APAC, Grabyo.
For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.