To create an engaging stay-at-home experience for Australians during COVID-19, we provided the tools for Network 10, in partnership with Tourism Australia, to deliver a special interactive live broadcast of its special television show, The Love Australia Project, to Facebook Live.
The #LoveAustralia Project, celebrating Australia’s culture and beautiful landmarks, was simultaneously broadcast live to Facebook using our leading cloud video platform.
In order to comply with advertising regulations, Network 10 needed to replace the show’s live TV ad breaks with bespoke content for its social broadcast. The network took this opportunity to encourage active participation from the audience and extend the content beyond standard programming.
Network 10 used our integration with Never.no’s audience engagement platform to power and moderate live polls during the ads. By adding interactive elements, Network 10 was able to create a more communal viewing experience, sparking discussion, and driving longer watch times and higher engagement.
The entire interactive live broadcast was delivered by one main producer, using just a web browser on a laptop. The producer was able to work completely remotely, with every element of the broadcast managed using our cloud-native platform.
At a time when social isolation presents a challenge for broadcasters to create new content, Network 10 was able to add value for its sponsor partner Tourism Australia, creating a meaningful experience for Australian audiences.
Network 10 used Grabyo Producer, our advanced live streaming platform, and Never.no’s Bee-on audience engagement platform to produce the broadcast. Accessed through a web browser, our intuitive design required minimal training and set-up to use for Network 10.