As part of its continued international expansion, Grabyo has opened a new office in New Delhi to offer further support to broadcasters and media publishers across India and Asia-Pacific.
As Grabyo’s presence in South Asia continues to grow, it is excited to announce further local market support in India, with a new office in New Dehli.
This comes as part of Grabyo’s mission to expand and drive new growth in the APAC market. It currently works with many partners across the region, supporting the digital video strategies of major broadcasters, media rights holders and media publishers.
Grabyo’s office in New Delhi will give more local support to media organizations in India. The move will help new and existing partners to fully harness Grabyo’s live production, video editing and clipping tools, while helping to increase their adoption of cloud technology.
It was recently reported that digital video consumption in India has doubled over the past two years. Broadcasters and publishers have begun to shift their budget spend in tune with this shift, but it’s vital these strategies continue to evolve in order to build new audiences and retain loyalty.
Audiences in India now expect video to be available across every digital platform they use, and optimized for every destination. As digital video consumption grows further, publishers will need to increase their quantity of content and speed of production, while maintaining quality.
The video industry in India is seeing a rapid shift towards digital content. Improved network speeds, multi-platform demand for HD content, personalization and the continued evolution of new subscription and ad monetization models are fuelling unparalleled increases in digital consumption. Grabyo is excited to enter the India market as part of our continued growth strategy across Asia-Pacific”Elliot Renton, Senior Director & Head of APAC
For more information on how Grabyo can help broadcasters and publishers to produce and deliver live and VOD content, get in touch.