LiveMode, the Brazilian Company at the heart of establishing partnerships with sports clubs and federations, has chosen cloud video platform Grabyo to power its real-time content offering through social media.

For the 2022 World Cup, LiveMode and Casimito are broadcasting one match per day, and delivering highlights and content drops to all of Casimiro’s social media. LiveMode is also responsible for producing and broadcasting all FIFA World Cup matches for FIFA+, the official streaming platform for the competition.

The company will use Grabyo to clip, edit and distribute real-time highlights from every game during the tournament for Casimiro’s social media channels.

Across social media, video content generates the most views and engagement when it’s delivered live, especially in landmark live sporting events. Grabyo’s platform will support LiveMode in delivering timely highlights for sponsors to leverage.

““We were looking for a platform that could help us to deliver quality content at speed to sponsors throughout the World Cup, and Grabyo was the standout choice – its powerful platform will help us to increase the amount of content we create while being able to work in collaboration with sponsors of the tournament here in Brazil.”

Maurício Portela, Partner and Director, LiveMode

LiveMode will use Grabyo’s video optimization tools and social media integrations to create custom content for each social platform simultaneously, maximising its reach across every demographic on platforms such as Facebook, TikTok and Instagram.

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