If you didn’t catch us at IBC this year, here’s what you missed.
IBC never fails to disappoint, and with much to admire at the conference, one of our particular highlights was from our partners at BT Sport, who aired one of the world’s first live sport 8K broadcasts.
A hot topic across the RAI was the adoption of cloud technology into broadcast workflows, and how developments in AI and automation are creating super-charged workflows for digital content teams. Our CEO, Gareth Capon, joined a panel alongside Google and Opus Digitas to discuss this topic – you can watch it in full here.
Referencing our 2019 Global Video Trends Report, Gareth highlights the importance of tailoring digital content to consumers, across the right devices and platforms. Video viewing is now a truly multi-platform experience, and it is no longer acceptable to push a TV broadcast to social media ‘as-is’. Or deliver clips in the wrong aspect ratio for the platform it is delivered on.
The majority of today’s video audiences are mobile-first, watching video in vertical and horizontal formats. They expect content to be tailored to how they want to watch, not how it is available.
Social media platforms have become fully-fledged video destinations. In most markets we surveyed, consumers were watching video more often on social media than on pay-TV platforms.
What’s new with Grabyo
Automation enters the editing workflow
This year, we brought some exciting new updates to our cloud video platform at the RAI.
Harnessing the power of automation and AI, we have added the ability to add automated and manual closed captions to our powerful video editing tool, Grabyo Editor.
Social audiences expect video to be optimized for how they want to watch, and it is estimated that around 85% of video on Facebook is viewed without sound. A habit that is replicated across other major social platforms such as Instagram, Twitter, and YouTube.
However, conventional editing tools lack a seamless way to insert captions into video in real-time, increasing the time taken to publish clips online.
Using Grabyo Editor, digital teams are now able to quickly create and distribute captioned clips and social videos to all major social, mobile and online platforms from within one workflow, in real-time. Simplifying and reducing the time needed to transcribe and caption live video content
Enhanced live production tools
As live production technology moves to the cloud, publishers need the ability to synchronize multiple camera angles in a live broadcast, to ensure transitions are smooth with no noticeable skip or delay in broadcast. Which is why we have introduced frame-accurate source switching to our live production suite, Grabyo Producer.
This provides broadcasters and publishers with a flexible way to produce live content with a mixed output over the internet from a remote location. Reducing the cost and complexity of live production, and removing the need for on-site broadcast equipment and technicians.
Earlier this year, Grabyo added support for WebRTC; this update dramatically reduced delays in responses to user inputs, enabling the user experience of Producer to match that of a local desktop application.
The addition of WebRTC now enables Grabyo Producer to support contribution from local camera and audio sources such as web cameras, USB cameras, microphones and external audio inputs directly from a laptop.
This has led to the launch of ‘Producer Guest’, Grabyo’s new remote contribution app that allows external guests to appear in a live broadcast. Guests need to only run the Producer Guest app on a browser on their device to contribute their audio and video to a live broadcast.
Publishers can add remote guests for a multi-location broadcast, or tailor distribution with local commentary or voiceover, sent to multiple markets simultaneously without the need for additional hardware – providing users with greater flexibility when creating a show optimized for digital audiences.
Ad-replacement for live broadcasts
This allows users to remove in-stream advertisements from a live broadcast and replace with VOD content. This creates additional sponsor revenue, and allows publishers to adhere to social platforms’ Advertising Policies.
If you have any questions about any of these features, or met us at IBC and want to talk further – shoot us an email: firstname.lastname@example.org.
See you next year!