Grabyo’s new partnership with Hashtag United will bring the best of live sport and eSports to social media. The club has partnered with Grabyo to enhance its digital video strategy to continue rapidly growing its fanbase.

The Essex-based outfit was founded on YouTube, and plays in the tenth-tier of English football. The club’s highly successful FIFA 19 eSports team also has four players competing at the very highest level.

Its growth and loyal fanbase have been possible through the club’s fan-centric digital content strategy. Hashtag reaches football and FIFA fans with the content they want to see on the right channels. By placing all things digital at the heart of its strategy, the club has won over 620,000 global fans across YouTube, Twitter, Facebook and Instagram in just three years. Alongside a sizeable following for its football team.

Using Grabyo’s flexible, browser-based production tools, Hashtag United will take its digital video to the next level. The club will deliver exciting video content experiences to reach existing fans and find new ones. The club will live stream its commentary team and deliver ‘real-time’ highlight clips to social media during select football matches. It will also look to serve eSports fans with live streams, tutorials, pack openings and behind the scenes content from major competitions.

Spencer Owen founded Hashtag United, and has spearheaded the growth of the club both on the pitch and online: “Our partnership with Grabyo reflects a strategy that has always been crucial to the success of this club. We put our fans at the heart of everything we do – they are as much a part of our club as anything else. Whether it’s the football team, or on FIFA, we want to give our fans access to everything we do through our social channels. We create real connections with our fans on social media through our content, making sure they feel involved in what is such an exciting time for the club.”

The club’s innovative operation is a testament to what can be achieved when you tailor your product to your audience and know what your audience wants. Engaging fans on social and digital platforms is where the market is going – the ‘always on’ generation of fans want to interact with their team more than just for the weekend’s game. Hashtag already create fantastic content, and we’re looking forward to working with them to develop it further.

Hashtag United will use Grabyo’s Producer platform to live stream directly to multiple social platforms, creating a community-based, shared viewing experience for the online audience. By promoting participation and discussion on live video posts, Hashtag is looking to increase engagement and create more memorable moments for fans, increasing viewer loyalty.