The American Athletic Conference brings real-time clips and highlight reels to social media to enhance its social video strategy across all of its key sporting events.
Ahead of the 2019 collegiate athletic season, the American Athletic Conference (AAC) partnered with Grabyo to create and publish real-time highlight clips, live broadcasts and longer-form videos on social media.
Using Grabyo Studio, The American ensures fans never miss a moment from any of the conferences major sporting events, delivering near-live clips across its channels moments after they happen, to every platform. The AAC’s digital team also creates highlight packages and social videos using Grabyo Editor, delivering exciting game recaps to fans who missed the event or want to relive the action.
By adopting real-time content for its social video strategy, the AAC has grown its online audience by ensuring its own channels are the primary destination for AAC’s collegiate competitions.
The Conference also uses Grabyo to broadcast live games which do not have TV coverage, such as volleyball and soccer. These games are published directly to Facebook Live. Across social platforms, the AAC adds branded graphics and tune-in messaging to raise awareness of its teams and drive viewership throughout the season.
Across this fast-paced, multi-venue workflow, Grabyo’s mobile app makes collaboration simple for the AAC. It enables the AAC’s digital team to create, manage and publish content from anywhere at any time. For organizations with small digital teams that are spread thin across numerous events, this is crucial to capturing stories from events happening simultaneously.
Finally, the AAC is using Grabyo to maximize its archive of video content. The conference is able to use past content to promote and build up to its events, engaging fans outside of main event action.
Using Grabyo’s cloud-based tools, the AAC has built a fan-first digital strategy by bringing viewers the content they want to see on the channels they want to watch it. Whether it’s real-time clips, highlight reels or live broadcasts, the AAC is delivering new, innovative digital experiences, which has helped it to expand its reach and build a strong connection to its digital fan base across every school market.