Grabyo adds further control when monetizing live video and video highlights on Twitter

Grabyo adds further control when monetizing live video and video highlights on Twitter

Today we are providing additional support and control for monetizing clips on Twitter through Grabyo Studio.

This release enables users to set up enhanced filters when publishing clips to the Twitter advertising and In-stream video sponsorship program on Twitter (previously known as the Twitter Amplify program).

With hundreds of premium media partners across sports, news and entertainment, In-stream video ads are the best way to amplify and monetize premium content on Twitter, including live video and VOD.

With the recent updates, Grabyo users can take advantage of these new features:

Sponsorship expiry – Control when an individual sponsorship program will expire, ensuring you can run timely and relevant ad campaigns with a specific brand over an agreed time period.

Geo-targeting – Choose from over 200 markets to reach specific audiences, demographics and languages.

In-stream ads enable you to build brand relevance and align with consumers' passion points by running targeted pre-roll advertisements before videos on Twitter. Selected clips will feature adverts from over 200+ brand-safe partners across 15 categories.

With this expanded integration between Grabyo and Twitter advertising, we are excited to provide our customers with more control to drive revenue from social video content – including in-play highlights, VOD and archive.

This new offering is now available to all Grabyo partners. Be among the first to begin monetizing video shared through Grabyo. Contact us here to request a demo account.