TikTok for team sports teams and franchises: How to leverage the world’s fastest-growing social platform

With a forecast of 750 million users by the end of 2022, TikTok has quickly become one of the major global video destinations. 

It’s reported that in the US alone, there are 132 million active TikTok users, with roughly 43% of those aged between 18-24 years old. That core demographic makes TikTok a valuable platform for sports teams and franchises in reaching, attracting and supporting student-athletes with video content.

tiktok for sports

TikTok for sports marketing

Growing and engaging your fanbase requires a social media strategy that encompasses video across several platforms. 

Audiences on each social platform have specific expectations and demands, from video content formats and optimization down to the tone of your content. 

TikTok is a unique platform in the way its users consume video content. Firstly, your delivery of content is less time-sensitive than other platforms. Users aren’t expecting real-time highlights or updates on TikTok, but more raw content –  trending joke formats and memes, simple one-on-one Q&As with athletes or behind-the-scenes with teams or staff.

Expectations around video production value on TikTok is quite specific – the most successful content uses trending sounds or AR filters. It’s common for a specific piece of music or audio track to go viral on the platform, prompting users to search for videos that use them.

The key theme for marketing on TikTok is trends, which move quickly. If you can stay on the pulse of the TikTok community and react quickly with tailored video content – you are likely to reach a large number of your target audience.

Three TikTok content ideas, how to produce them and why they work:

TikTok and Grabyo

Posting video to TikTok using Grabyo couldn’t be easier. As part of our exclusive API integration, you can create vertical video clips using Grabyo Studio, and share them directly to your TikTok account for publishing.  

If you have any questions or would like to try the workflow for yourself, get in touch!

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