Grabyo helps Eurosport scale digital presence
Eurosport has teamed up with Grabyo to amplify its distribution of live streams and real-time highlights across social platforms. Eurosport, Discovery’s leading sports brand and the number one sports destination in Europe, offers premium sport content to fans on all screens and across all platforms.
The partnership included the use of Grabyo throughout February’s Winter Olympic Games in PyeongChang 2018. With Grabyo, Eurosport brought audiences key moments, highlights, storylines and reaction from across the Games, in real-time across a broad range of platforms and devices including Facebook, Twitter, YouTube, Eurosport.com and the Eurosport app.
Eurosport had a 70-strong Digital production team in PyeongChang complemented by an additional 80 staff working in local market digital editorial teams in Europe, plus 20 of the biggest digital influencers from across Europe who were embedded into international and local editorial teams.
Following the conclusion of the Games, Discovery reported 4.5 billion video views, 1.7 billion hours of video watched, and 386 million viewers during the Games with 8.1 million engagements around the Olympics, including likes and shares, across its social accounts, including Eurosport. Discovery and Eurosport’s digital & social platforms reached a record 76 million – more than doubling the average number of users and reaching new and younger audiences.
Eurosport simulcast the broadcast of the Opening Ceremony on a number of its local Facebook pages with the support of Grabyo’s Live Producer product. With full integration of regional branding and graphics for each territory, the live social broadcasts generated more than two million views in Germany, Norway and Sweden.
Grabyo is now being used by Eurosport’s content teams across key European markets, including the UK, Germany, France, Spain, Italy, Norway and Sweden. The platform enables digital teams to distribute highlights from live broadcasts straight to audiences on Facebook, Twitter, Eurosport.com and the Eurosport app. So far it has been used to post over 18k clips and livestreams.
Eurosport is using Grabyo to promote its video service available on Eurosport.com and the integrated Eurosport app using branded video shared to social platforms, driving tune-in and promotion for its OTT service. Eurosport has used Grabyo to amplify its social content around its key sports events since 2017, including the Tour de France, US Open and Australian Open Tennis and the UEFA Women’s Euro 2017 finals.
Here’s something you don’t see everyday…@adam_peaty is beaten to gold in the 50m Breaststroke 😲 #GC2018 pic.twitter.com/DlBsJzq6jT— Eurosport UK (@Eurosport_UK) April 9, 2018
In addition to accelerated video editing and publishing, Grabyo also provides Eurosport with a simplified workflow to monetize social video on Twitter and Facebook. Clips cut from live broadcast feeds can be shared directly to Twitter and monetized through sponsorship and in-stream advertising. Grabyo’s Facebook Branded Content features enables Eurosport to activate advertising and sponsorship deals with brand partners – such as the social video campaigns during Le Mans 2017.
In support of this growing partnership, Grabyo has added new features to its platform bringing the best possible experience to its audience. Recent updates include the addition of GIFs, image capture and graphic authoring for live digital broadcasts.
If you are looking for strategic support and ideas to enhance your social video production output and maximize engagement – please get in touch with our team.
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