Globo, the largest media company in Latin America, with a portfolio across open and pay TV channels, as well as digital products and services, utilizes Grabyo’s platform to create, edit, and publish on-demand videos (VoD) of its live broadcasts of sports events, news, and entertainment.

The videos are published through an integration between Grabyo and Globo’s media processing systems, and social media channels.

DEU ELA! 🗣️O Melhor Destempero vai para @nandabande para o histórico "Tem um filme chamado 127 horas"! 💬 Mereceu? 🔥

AO VIVO ▶️ https://t.co/4Dsr88fT4S#RedeBBB #BBB24 #PREMIOSGSHOWBBB pic.twitter.com/P0HHbRnhWB

— Big Brother Brasil (@bbb) April 17, 2024

Once video clips reach Globo’s system, they are automatically stored, categorized and published to relevant Globo digital, OTT and mobile app platforms. This cloud workflow significantly reduces the time it takes for live content to be clipped and made accessible to audiences across various Globo properties. 

“The collaboration with Grabyo has allowed us to create an efficient workflow for our content and editing teams, and we are excited about the possibilities this will bring to Globo. We are constantly evolving in our consumer deliveries and operations, and the partnership with Grabyo has seamlessly integrated with our systems.”

Marcelo Guerra, Head of online video platforms at Globo

“We are always eager to partner with leading broadcasters and media companies that want to innovate, reduce costs, and drive deeper audience engagement through multi-platform storytelling. We are proud to work with Globo to deliver a wide range of content to Brazilian consumers across digital, social and OTT. Our cloud technology has built a streamlined workflow for Globo’s editors to service audiences on any platform or device they choose.”

Mike Kelley, President of Americas & APAC, Grabyo

For more information on our Google Cloud integration or live clipping platform, or to book a demo of these features, get in touch here.

Related blogs