During the Covid-19 pandemic, IGN and Complex Networks leveraged cloud-based production tools to deliver engaging virtual events.
Following social distancing guidelines put in place across the world, publishers and event hosts had to quickly adapt to find new ways to deliver live events. Grabyo’s remote production capabilities have allowed companies to seamlessly transition to delivering live virtual events from the safety of their own homes, without compromising on quality.
Event organizers have found inventive ways to deliver valuable content virtually while keeping audience engagement high. Events such as IGN’s Summer of Gaming have seen its attendance grow as gaming fans joined from anywhere in the world.
Grabyo’s cloud-based live production tools have allowed organizers to deliver live content across multiple platforms, giving attendees increased access to events that they would traditionally be limited to attending in person.
Here are some examples of how IGN and Complex Networks both used Grabyo to deliver their headline events completely remotely.
IGN brings the gaming expo experience online with Grabyo
Following the cancellation of E3 2020, IGN, a world leader in games and entertainment media, hosted its very first ‘Summer of Gaming’, a series of live virtual events designed to give fans access to the latest news and analysis of video games.
Using Grabyo’s advanced live production platform, IGN’s production team was able to produce engaging multi-platform broadcasts from anywhere in the world. Delivered across all of IGN’s digital channels, including its website, social media, console, and mobile apps, the events included a range of live game reveals, interviews and challenges to give gaming fans deep insight into the latest releases.
By serving fans with a truly multi-platform Summer of Gaming, IGN was able to bring the gaming expo experience to more people than ever before, reaching 13.2 million people daily worldwide and achieving over 278 million video views.
The production team also used Grabyo’s browser-based clipping tools to remotely deliver real-time highlights to fans who couldn’t watch along live. IGN ensured that fans could engage with the Summer of Gaming from home at any time that suits them.
Complex Networks leverage Grabyo for virtual festival entertainment
Complex Networks, a modern entertainment company, postponed its annual ComplexCon event in November to protect the health of the community from COVID-19.
In August 2020, the company announced ComplexLand, a first-of-its-kind free, week-long virtual universe that went beyond the traditional remote experience. The gamified event encouraged active participation from attendees, who explored the virtual premises with a customizable avatar.
Utilizing Grabyo’s advanced live broadcasting platform, Grabyo Producer, the company created a playlist of content to play out as a live stream in the theater using branded graphics and mid-roll bumpers to create a schedule of shows with high-production value.
Grabyo’s open platform architecture allowed Complex Networks to deliver the broadcast directly to the ComplexLand microsite, ensuring a low-latency, high-quality viewing experience. The production team was able to work collaboratively on the broadcast from multiple remote locations.
For more information on how Grabyo can support your live virtual event, get in touch.
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