How Asiaworks, Hashtag Sports, IGN and COMPLEX used Grabyo for virtual event production

To extend the reach and attendance of events, many organisations now look to the virtual space to deliver hybrid in-person and fully virtual events across the globe. We have supported many of these organizations to produce TV-quality event broadcasts and extend their coverage across digital platforms with our cloud native production tools. 

We wanted to offer our experiences to help anyone looking to organize or produce and event to get the most out of your content.

Virtual event production: How it's done

Asiaworks: Producing a tier-one financial conference

Over the course of two years, leading production agency Asiaworks used Grabyo Producer to deliver two virtual conferences for a large client in the financial sector. The agency needed to quickly establish the usually well-attended in-person event in a virtual setting.

They achieved this by creating a live, interactive TV station for the event, building studios in Hong Kong and Singapore, with remote guests and panellists appearing virtually from around the world.

Grabyo Producer acted as the central studio in the cloud. Asiaworks mixed live studio feeds, remote guests and graphics in Producer’s Control Room, distributing two live tracks as streams for the audience to a dedicated OVP. The production team were based all around the world, from Singapore to London, collaborating remotely to contribute to the master broadcast.

Asiaworks also used Grabyo Studio to quickly clip and publish highlights from the event in real-time to publish across social media.

Hashtag Sports: Real-time highlights clipping

Hashtag Sports, the premier event and education platform for content creators, marketers, and the next generation of talent, has been leveraging Grabyo Studio’s live clipping and publishing tools for a number of years to deliver real-time highlights from its headline conferences.

With a digital-savvy target audience, it is vital that Hashtag Sports delivers top-quality social content throughout its events to extend its reach and marketing across the year.

Grabyo allows the Hashtag Sports team to deliver social content in real-time across multiple social platforms simultaneously so its audience can view the content wherever they feel the most comfortable.

Thanks to Grabyo Studios simple and sleek UI and ease of use, Hashtag Sports are able to bring in freelancers or staff with no experience using the platform to easily live clips events without the need for in depth training. It is able to use a team working in multiple locations across America to clip their events and collaborate in real-time.

Complex: Virtual theatre entertainment

In August 2020 Complex Networks announced ComplexLand, a first-of-its-kind free, week-long virtual universe that went beyond the traditional remote experience.

The gamified event encouraged active participation from attendees, who explored the virtual premises with a customizable avatar. Attendees enjoyed exclusive drops from some of the most coveted brands, virtual art installations and a theater, which housed musical performances, screenings and panels.

complex virtual theatre event production

Using Grabyo Producer, the company created a playlist of content to play out as a live stream in the virtual theater using branded graphics and mid-roll bumpers to create a schedule of shows with high-production value.

Grabyo’s open platform architecture allowed Complex Networks to deliver the broadcast directly to the ComplexLand microsite, ensuring a low-latency, high-quality viewing experience.

IGN: Multi-platform event production

Following the cancellation of E3 2020, IGN, a world leader in games and entertainment media, hosted its very first ‘Summer of Gaming’, a series of live virtual events designed to give fans access to the latest news and analysis of video games and next-gen console hardware.

Using Grabyo Producer, IGN’s production team was able to produce engaging multi-platform broadcasts from anywhere in the world.

Delivered across all of IGN’s digital channels, including its website, social media, console and mobile apps, the events included a range of live game reveals, interviews and challenges to give gaming fans deep insight into the latest releases.

By serving fans with a truly multi-platform Summer of Gaming, IGN was able to bring the gaming expo experience to more people than ever before, reaching 13.2 million people daily worldwide and achieving over 278 million video views.

The production team also used our browser-based clipping tools to remotely deliver real-time highlights to fans who couldn’t watch along live. Engagement peaks when content is live, and IGN ensured that fans could engage with the Summer of Gaming from home at any time that suits them.

If you have any further questions about these workflows or would like to receive a customized demo of how we can support your event production needs, get in touch or see more info below!

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