Thanksgiving week saw Black Friday extend its reach to Europe, Facebook begin to test the use of real-time video ads within Facebook Live and 2.8 million people watching a hole being dug in America on YouTube.

Chelsea Football Club used Grabyo Studio to engage its fans in the immediate aftermath of its victory over local rivals Tottenham. The ability to post in real-time allowed Chelsea fans to comment as manager Antonio Conte rushed the field to celebrate with his players as they notched up their seventh straight win and moved to the top of the Premier League.

Similarly, the Rugby Football Union used Grabyo to share a moment of class and sportsmanship from the England Rugby Union team after they defeated Argentina in their autumn international. These extra behind the scenes moments allow fans to further their relationship with the national team.

Using Grabyo Studio, BT Sport brought the exclusive news that former England captain Steven Gerrard had retired from football. The video drew millions of views as the ex-Liverpool player explained his decision to Gary Lineker.

Global Radio generated thousands of comments on its Facebook Page as it shared a clip from LBC presenter James O’Brien, discussing if the UK would change its vote on Brexit, if the voters were given another chance. By sharing the clip directly to its Facebook page through Grabyo Studio, the radio station reached a different demographic and whole new level of engagement alongside its traditional radio broadcast.

Elsewhere Discovery Spain used Grabyo Studio to live stream an eight-minute preview of its show ‘Wild Frank To The Rescue.’ By doing so they were able to promote the launch of the new series and push viewers towards the linear TV broadcast of the full show.

Grabyo Studio provides the capability for broadcasters and rights-holders to reach and engage their fans in real-time through instantly sharing their clips to multiple social feeds at the touch of a button.