While media companies increasingly recognise the role of social platforms as distribution channels, it is the major stars and celebrities that have the largest followings and most engaged social audience. We’ve seen first hand that star talent can generate up to twenty times the engagement per fan than content shared by traditional broadcasters and rights holders.

So today we’re launching Grabyo VIP – a unique video sharing app that allows verified users to publish native video on Facebook and Twitter in a single click, complete with integrated sponsorship and advertising assets, and there is no limit to the length of the clips. As such, it is a powerful way for capturing what’s happening ‘right now’ and sharing it with fans, while providing compelling inventory to brand sponsors.

Furthermore, Grabyo VIP lets major stars turn social media engagement into revenue, while giving media companies and content rights holders a growing talent-based network for enhanced video distribution on Facebook and Twitter. The app enables rapid discovery and sharing of premium video content that has previously been distributed across the Grabyo platform by broadcaster and rights holder partners. Grabyo’s customers can use its growing Grabyo VIP network to accelerate organic discovery, engagement and monetisation of real-time video clips – all of which is tracked by Grabyo’s platform and analytics.

With Grabyo VIP, we are combining the simplicity of mobile video creation, sharing and discovery with the social reach of global stars – creating a new distribution model for rights holders and a new revenue opportunity for the individuals that can accelerate engagement and monetisation. It’s a new commercial ecosystem for social video.