At Grabyo we understand the importance of social video in football, which connects fans with the things they love, on the platforms and devices where they spend their time, right as the action happens. Today, we are delighted to announce that we have entered a partnership with LaLiga that will bring football fans around the world instant replays and behind-the-scenes content from one of the world’s premier sports leagues.

Sport is a universal language. LaLiga, and a number of the leading clubs in Spain, will use our social video platform to bring instant replays, exclusive behind the scenes action and the inside story of the league to football fans across the globe. LaLiga’s approach is both innovative and unique, bringing together the reach and influence of the league combined with that of some the top clubs and players – a collaborative experience regardless of their location. With some of the biggest names in football, and some of the most successful in the global sports industry, we are excited about the opportunity to work with LaLiga to deliver the ultimate football consumption experience.

Through the use of Grabyo, LaLiga and a number of its leading clubs, will be able to collaborate on the production and distribution of ‘real-time’ video content, including instant replays and behind-the-scenes footage, to millions of football fans around the world. One of things we are most excited about is using the league’s broad social video ecosystem to utilise the reach that both the clubs and players involved in LaLiga have to help satisfy the demand for content amongst fans on social media.

“This strategic deal with Grabyo will dramatically enhance the experience we offer fans on digital platforms and use the clubs and players as distribution channels,” comments Ignacio Martinez Trujillo, Managing Director, Innovation and Global Development at LaLiga. “Ninety minutes of football just isn’t enough for fans anymore. Yes they want real-time highlights but they also want interviews, special features and a whole range of footage around match day.”

Así reaccionaron los aficionados japoneses cuando @Torres regaló su camiseta a la grada. #LaLigaWorld https://t.co/88MiLA3NtO

— LaLiga (@LaLiga) August 1, 2015

Mobile is important, and it’s significance is only rapidly increasing. That’s why we’re also going to be working with Grabyo to distribute video clips in mobile-friendly formats – including the square video format popularised by Instagram and Vine – on Twitter and Facebook. It is also hard to ignore the trends in the likes of Snapchat, Instagram, Sina Weibo, Tencent and Line so we are looking forward to evaluating these social video opportunities with LaLiga.

“All major sports leagues are facing increasing competition for audience and fans,” comments Thierry Henry, a Grabyo investor.

“LaLiga has created a smart strategy of using social video to give fans greater access to the teams, and importantly the players, beyond what is currently available. Having played for FC Barcelona, I know how passionate fans are all around the world – the partnership with Grabyo is great way to connect with them.”

“It was important to LaLiga to be able to provide fans and sponsors with the very best video content from a variety of teams and players involved in the league. We trialled a number of other systems but nothing came close to Grabyo – in terms of its experience, capability and impact,” continues Ignacio Martinez Trujillo.

“LaLiga’s teams and players are among the most powerful distribution channels in digital media today so it’s an enormous honour to be working on this ambitious project,” comments Gareth Capon, CEO at Grabyo.

“It’s also an important milestone for the company as we look to bring the best video content to millions on fans, regardless of geography, media platform or device”

Read more on our partnership with LaLiga on Forbes here.