CONCACAF partnered with Grabyo to create and distribute branded video content on Facebook, Twitter and YouTube during the 2017 Gold Cup for its partner sponsors.
During an incredibly successful tournament which saw the US Men’s National Team’s crowned as Gold Cup champions for the sixth time, off the field CONCACAF registered more than 54 million video impressions and nine million video views on their social media platforms alone – numbers that have proven lucrative to event sponsors.
By sharing over 1,000 clips directly from the live matches, CONCACAF took advantage of fan engagement to amplify the value for its sponsors, using Grabyo Studio and the “creative set” feature, to seamlessly integrate sponsor graphics, overlays and pre-bumpers to selected highlights in real-time.
For the first time in their history, CONCACAF deployed full social content creation teams on-site at every venue. Each team consisted of five producers that captured and generated content live. Through Grabyo, CONCACAF added value to its sponsor partners by integrating them through Facebook Branded Content & Twitter Amplify.
The content plan included a fan-focused approached that weaved sponsored elements rather seamlessly into the entire digital inventory. CONCACAF leveraged the Grabyo Studio solution to create and distribute sponsored content in the form of highlights, interviews, match previews, and more to Facebook, Twitter, and YouTube
– Play of the Game presented by Sprint
– Save of the Game presented by Allstate
– Golden Glove presented by Allstate
– Golden Ball presented by Scotiabank
– Goal of the Game presented by Telcel***
***Geo-targeted to Mexico
With Grabyo, CONCACAF could also broadcast live to multiple platforms simultaneously and made it possible for the digital team to create live broadcasts with real-time insertion of graphics, highlights, comments, and polls all from within a web-browser.