Grabyo has partnered with the British Academy of Film and Television Arts (BAFTA) to share BAFTA’s real-time video clips, highlights and GIFs to its social pages during the 71st EE British Academy Film Awards.
The partnership enabled BAFTA to deliver key moments from the event directly to Twitter and Facebook, including content from the red carpet, award announcements, acceptance speeches and backstage reactions.
"We are delighted to be partnering with Grabyo to increase the distribution of our video content across social media, allowing more fans to access the event if they can’t watch it on TV,” commented Jess Lenten, Social Media & Content Officer at BAFTA. “We want to share everything that makes the EE British Academy Film Awards special and use our social accounts to celebrate the wonderful achievements of all our winners and nominees."
BAFTA used Grabyo Studio to share highlights from the night, which included the emotional moment Gary Oldman shared his award for Leading Actor with his family, Supporting Actress nominee Lesley Manville arriving on the red carpet straight from her matinee performance in the West End and the GIF that encapsulated the joy from the Three Billboards Outside Ebbing Missouri team which won five Awards.
— BAFTA (@BAFTA) February 19, 2018
"Grabyo is proud to continue to support BAFTA to reach its audience across social media” said Gareth Capon, CEO Grabyo “The EE British Academy Film Awards is a prestigious event and our data shows that distributing clips in real-time is the most effective way of reaching fans and the highest levels of engagement happen when the event is live."
Social media has become an increasingly important distribution channel for BAFTA as it looks to grow the awareness of the Awards ceremony and the broader work the Academy does. The team at BAFTA will be using Grabyo to distribute content from several events during 2018, including the British Academy Games Awards, the Virgin TV British Academy Television Awards and the British Academy Children’s Awards.
Grabyo partners with the world’s leading rights holders, broadcasters and publishers to publish live and on-demand content to multiple social and digital platforms. Grabyo delivered more than 500,000 clips,17,000 live events and six billion video views in 2017.
If you are looking for strategic support and ideas to enhance your social video production output and maximize engagement – please get in touch with our team at firstname.lastname@example.org