How cloud production technology is redefining the capabilities of outsourced production
Production companies that leverage cloud-based technology are able to deliver beyond their brief.
The adoption of cloud production technology has accelerated in 2020.
This year’s ‘forced experiment’, in which everyone in the media industry learned how to work from home effectively, has reshaped the way we think about video production.
For production companies, this has meant becoming more connected, collaborative and efficient.
This creates the potential for production specialists to become an extension of a brand or publisher, while delivering on-time and on-budget projects.
Cloud for collaboration
Offering more control in a collaborative environment can help production companies to forge strong relationships with brands and publishers.
During 2020, remote collaboration has been the watch word for the media industry.
Cloud production has enabled production companies to work even closer with clients, over delivering and proving unique and creative ways to meet briefs. The flexibility of production in the cloud means anyone, anywhere, can participate at any level, be it sharing assets to ensure branding is correct, or bringing in a client team member to contribute directly.
Collaborating on a live broadcast can be done in real-time from any location. Browser-based tools such as Grabyo only require a laptop-PC with an internet connection to operate. These workflows are also more structurally reliable, providing failsafes against human error or power outages.
Offering this level of reliability and close control can ensure a live broadcast or video clip is assured and fine-tuned on the go, delivering a brief effectively and at speed.
TV-quality for digital platforms
There is no longer a trade-off for remote working and speed against quality when using cloud technology instead of traditional hardware.
Cloud production tools have evolved to the point that production companies can deliver hi-quality, low latency broadcasts with premium audio and visual experiences using only cloud-based tools.
Coupled with the ability to work remotely from anywhere in the world, cloud tools increase the capacity of production companies to take on projects of any size. The ability to set up a production from anywhere increases availability and scope, while eliminating potential downtime.
Platforms such as Grabyo are also designed to enable producers to deliver live broadcasts or clips that are optimized for digital viewing. Leveraging the audience participation features of social media, or tailoring broadcasts and videos for consumption across multiple platforms, in one workflow.
Traditional tools are not designed for digital workflows. Producing video for ‘one to many’ destinations is laborious and time-consuming.
Long-term investment vs. scalability
The flexibility of using cloud production technology also lies in the investment required.
For production companies, ensuring they have the right hardware and software to deliver high-quality briefs can incur high capital investment – hardware lives on short upgrade cycles and is costly to upgrade.
However, missing out on a pitch due to capability constraints, or investing large amounts repeatedly, can be avoided.
Cloud based production tools such as Grabyo are delivered as SaaS platforms, delivered as a subscription. This lower monthly cost grants access to all the essential production tools.
In a cloud-native environment, scalability is also guaranteed. Capacity limits are all but removed, and costs are always equal to use.
For more information on how Grabyo can support production companies, get in touch.
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