Grabyo is delighted to announce our latest product update, the creation, management and distribution of automated clips for broadcasters, rights holders and publishers. This first iteration of data-driven automation is a partnership between Grabyo and Opta Sports, allowing partners to create and distribute automated soccer highlights.

Grabyo partners can now create automated video clips that are triggered by “events” such as a goal, save, penalty decision or red card. Grabyo uses Opta Sports data to find these moments and then automatically clips the content, in real-time, ready for distribution moments after the event to digital and social platforms.

The rise of social video and mobile viewing has increased the focus on the speed of production for clips, highlights and video content. To meet this challenge for digital publishers, Opta Sports and Grabyo have partnered to deliver automated clip creation for live soccer matches.

Across the media industry, data manipulation, computer vision, machine learning and automated processes are becoming more prevalent in content production workflows. For digital and social content teams, automated technology gives them the ability to publish content from multiple events, locations and streams and share with fans across digital platforms in real-time.

For broadcasters, this provides the digital teams with autonomy from their TV counterparts, ensuring clips from all properties can be created and distributed instantly – allowing fans to experience content in the moment; regardless of on-site production support or geographical location. Automation enhances the experience for fans, giving producers more time to optimise videos for social and mobile viewing, or craft messages to tell the stories behind the game.

Automated workflows have begun to emerge for professional sports production. IBM’s Watson cognitive computer technology has dramatically altered content production and discovery for tennis tournaments including The Championships at Wimbledon and the US Open. The technology was used to automatically identify the best moments in key matches and auto-generate highlights from both events this year.

Using Grabyo’s existing cloud-based video tools, these clips and highlights can be reformatted for social and digital distribution – such as square or vertical orientation, or with additional graphics and captions – and shared to multiple platforms. For more information on Grabyo, data-driven workflows and automated clip creation please contact hello@grabyo.com or try Grabyo for a product demo.