We are delighted to announce the latest Grabyo product update to support 4:5 aspect ratio publishing to Facebook and Instagram for both live and on-demand to digital platforms. This latest release enables publishers, rightsholders and broadcasters to deliver real-time clips and live content optimized for viewing on mobile devices.

Video viewing habits are accelerating towards mobile devices, and vertical viewing has become the norm during this shift. Consumers do not want to turn their smartphone or tablet horizontally to watch video.

While social and digital platforms such as Facebook, Twitter and YouTube have become established video channels. 92% of Facebook users access the platform through their phones, which rises to 100% for Instagram and Snapchat.

Consumers expect the viewing experience to be tailored across each of these platforms – and 4:5 ratio is the most engaging experience for consumers watching vertically on smartphones.

4:5 clip distribution and live streaming is available across our browser-based video production platform. Users can deliver clips and broadcast live in the 4:5 ratio, adding graphics, data, visualizations, and VOD clips and highlights.

The release comes at a time when consumers are watching video on digital platforms more often than on TV. Publishers and broadcasters are competing in a crowded market for a share of a vast audience. They must deliver video tailored to the way audiences want to watch, or face being left behind.

For more information on 4:5, or if you have any questions, feel free to get in touch with us at hello@grabyo.com.