Maximising sports fan engagement – strategies and best practices for captivating online audiences

Digital fan engagement strategies for sports

Fan engagement plays a crucial role in building strong connections between fans and sports, and can lead to increased loyalty, passion, and advocacy. As the past few years have shown us, video has become an increasingly essential part of the fan experience, with many teams, leagues and organisations accelerating their use of video to connect with fans in more meaningful ways.

Even the biggest venues are limited in size, but why should that stop you? With Grabyo, you can:

❤️ Create community experiences – host live shows, Q&As, magazine shows and more
🏟️ Create original content outside of the game to delight your fans
💰 Open new revenue opportunities – partner with influencers and sponsors
🎯 Target the right markets and activate new audiences

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BRING YOUR FANS CLOSER THAN EVER BEFORE

Digital fan engagement on every screen

Create meaningful engagement through live video experiences and real-time highlights. Deliver across all of your digital channels and drive engagement outside of the action.

Learn more

BRING YOUR FANS CLOSER THAN EVER BEFORE

Digital fan engagement on every screen

Create meaningful engagement through live video experiences and real-time highlights. Deliver across all of your digital channels and drive engagement outside of the action.

Learn more

THE POWER OF LIVE

Create community experiences

Host interactive live shows such as fan Q&As, magazine shows and more. Deliver across digital channels and drive engagement outside of the action with live content.

Learn more

Digital Fan Engagement Example - Southampton FC Saintslive broadcast

THE POWER OF LIVE

Create community experiences

Host interactive live shows such as fan Q&As, magazine shows and more. Deliver across digital channels and drive engagement outside of the action with live content.

Learn more

“Our video output has grown from 5,000 to more than 7,000 videos per year, and video views have moved from 1.8 to 4.4 billion – in no small part due to the more timely delivery and ease of access and editing afforded us by Grabyo.”

“Our video output has grown from 5,000 to more than 7,000 videos per year, and video views have moved from 1.8 to 4.4 billion – in no small part due to the more timely delivery and ease of access and editing afforded us by Grabyo.”

Fan Engagement in Action – Behind the Scenes with Southampton FC

Southampton FC partnered with Grabyo to enhance its fan engagement and build on the online momentum their team had generated throughout the season.

Using Grabyo Producer, Southampton creates interactive live streams which it broadcasts across its social channels, club website and app before and after matches. Using a direct integration with Dizplai, fans can contribute comments and questions which appear on screen and dictate talking points for the hosts and guests.

Each SAINTSLIVE broadcast generates high levels of fan engagement for the club’s digital channels. The intuitive platform creates an online meeting place for their fans all over the world which can be can be managed by as little as three or four people at a time.

Southampton FC partnered with Grabyo to enhance its fan engagement and build on the online momentum their team had generated throughout the season.

Get started today.

In as little as 15 minutes, get started with our live cloud video production, live clipping and video editing platform. Integrated video distribution to multiple endpoints simultaneously. Monetize video content with ads and sponsorship.

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