Behind the scenes with
We went behind the scenes at Southampton F.C to discover how
the club’s content team creates engaging social and digital experiences
for fans around match days using interactive live streams,
highlight clips and more.
Behind the scenes with Southampton F.C
We went behind the scenes at Southampton F.C to discover how the club’s content team creates engaging social and digital experiences for fans around match days using interactive live streams, highlight clips and more.
Premier League club Southampton FC was looking for a way to create more direct touchpoints with its fanbase on social media.
The club created SAINTS LIVE, a pre and post-match live broadcast series created specifically for Southampton fans to hear expert analysis, insights and discussion about their team and club. Southampton’s content team needed a solution to be able to deliver these broadcasts with a small team and minimal equipment.
The club also needed the tools to curate and distribute matchday content it receives from the Premier League, which it can publish after the media rights window has lifted, to position its social channels as the primary destination for its fans.
Southampton identified Grabyo Producer as the solution to enable its team to create a quality live show using minimal resources. Using AWS services such as Amazon EC2, AWS Elemental MediaConnect, Amazon Simple Storage Service (S3), AWS Fargate and many more, Producer is a scalable live production platform with direct integrations for audience interaction platforms and remote contribution tools.
SAINTS LIVE: An interactive, fan-first live show
Southampton F.C creates interactive live streams using Grabyo Producer, which it broadcasts across its social channels, club website and app before and after its matches.
Using Grabyo Producer’s direct integration with Dizplai, fans can contribute comments and questions which appear on screen and dictate talking points for the hosts and guests.
Each SAINTSLIVE broadcast generates high levels of engagement for the club’s channels through these contributing comments. The club has created an online meeting place for fans all over the world, which is managed by only three or four people at a time.
Match highlights and VOD content
The club also leverages our live clipping and publishing tools to deliver vertical video, behind-the-scenes content and match highlights to its social channels.
Content is optimized for each platform within Grabyo and distributed simultaneously. AWS services utilized for Studio are Amazon EC2, AWS Elemental MediaConvert, Amazon Simple Storage Service (S3), AWS Fargate and many more.
Each member of Southampton’s content team can work from anywhere to collaborate on production and deliver video to the right platform at the right time.