Behind the scenes with PSA

We went behind the scenes with the Professional Squash Association to find out how PSA’s digital team delivers its multi-format, multi-platform video strategy using Grabyo.

Behind the scenes with PSA

We went behind the scenes with the Professional Squash Association to find out how PSA’s digital team delivers its multi-format, multi-platform video strategy using Grabyo.

Watch Now: Behind the Scenes at the Professional Squash Association

In March 2022, we went behind the scenes at a Professional Squash Association (PSA) event in Wimbledon and caught up with Sean Reuthe, PSA’s PR and Media Manager. We discovered how the PSA is driving growth and awareness for the sport, while satisfying existing fans, with video content.

PSA delivers real-time highlights across all of its social channels using Grabyo Studio. It reaches squash fans at the right time on the platform they prefer. Whether it’s a great rally or winning shot, squash fans can access every moment.

PSA also uses video content to drive subscriptions to its OTT platform, SquashTV. Using graphic branding and CTAs, PSA uses video marketing to generate interest in its paid offering.

For more information on how to deliver real-time video with our live clipping services, get in touch with us using the button below.