The Challenge
Being a younger, progressive University, USF is at the forefront of progressing its digital presence and looking for new ways to create opportunities for its shareholders, fans and student-athletes.
With teams and athletes representing the university across 21 different sports, in multiple locations on any given day, USF needed a solution that enabled its SIDs and digital teams to cover each event simultaneously and create content for its social and digital platforms.
The university also wanted to strengthen its offering in the new NIL landscape in college sports, providing value by delivering content and aiding its student-athletes in building their brand.
The Solution
The University of South Florida adopted Grabyo Studio to cover all of its sports, allowing its team to clip, edit and post highlights from multiple broadcast feeds in real-time, while allowing its staff to work on other elements of their roles.
Grabyo’s cloud platform allows USF’s staff to create clips remotely, while on the road with other sports or in their offices. They’re able to give fans a front-row seat to the action at any time.
Real-time highlights, direct to fans
The University of South Florida adopted Grabyo Studio to enable its SIDs and digital teams to cover every sport with real-time highlights.
Its content team clips, edits and publishes highlights from multiple broadcast feeds of multiple sports, directly to social media as they happen.
Grabyo’s cloud platform allows SIDs to create and publish clips from anywhere, either on the road with other sports, at home or at the office.
SIDs can optimize content in any aspect ratio and deliver clips to multiple platforms simultaneously.
Supporting NIL for its student-athletes
Attracting student athletes to colleges now involves offering help to build their brands. With changes to NIL rights, USF wanted a way to bolster their offering.
Grabyo’s integration with INFLCR, the leading content and compliance software platform for elite athletics, allows USF’s digital team to provide real-time match highlights directly to its athletes so they can post this content in real-time.
Thanks to Grabyo’s intuitive UI and dynamic video creation capabilities, the process of delivering clips is as efficient and creative as possible, giving student-athletes the tools they need to leverage their NIL.
The Results
In 2021, the University of South Florida recorded that over 70% of all its video views came directly from clips created using Grabyo. The team has been able to increase its output and scale its production capabilities by streamlining the process.
Instead of downloading, editing and uploading content to each platform individually, a process that would take around 20-30 minutes, USF’s team have reduced its distribution time down to just a few minutes.
Fans that can’t attend its games or access the broadcast stream now have immediate access to highlights and key moments from across every sport, creating deeper connections and promoting the athletes of the university.
