Virtual Emmys®: The Television Academy doubles down on digital content for 72nd Emmy Awards with Grabyo
The Academy leveraged Grabyo to reach online audiences across the globe for the virtual awards night.
The Television Academy, bolstered its Emmy Awards digital content strategy for the unique 72nd Emmy® Awards telecast in September 2020 with Grabyo, the leading cloud video platform.
With the television industry going through a challenging period for live production due to the COVID-19 pandemic, the 2020 Emmys was combination of live, remote/virtual segments and pre-taped production for the first time.
To be able to adapt to producing the event remotely while reaching its global fanbase, the Television Academy doubled down on digital content, ensuring the 72nd Emmy Awards show was available to audiences on every platform and device.
The awards telecast was shown on ABC in the U.S. and transmitted live to more than 30 countries around the world, for immediate and repeat viewing. The Academy utilized Grabyo’s cloud video platform to distribute near-live clips from the telecast to its social media channels and website throughout the ceremony.
Delivering a multi-platform content strategy for live events is key to reaching an audience at scale.
The Television Academy retained the rights to publish online clips from the awards to ensure audiences have access to every moment as soon as it happens.
During lockdown in the U.S., consumption of digital video soared, especially on social media platforms.
Using Grabyo’s cloud-based platform, the Academy ensured each clip distributed to social media was of broadcast quality. Its digital teams used Grabyo to package and brand each clip as official Emmys content, to ensure fans around the globe are able to connect with the top moments in the show.
Additionally, the Academy used Grabyo’s automated closed caption feature for its content. A recent survey found that over 80% of Americans will watch video on social media with no sound.
The Academy’s digital team produced, managed and delivered content safely and remotely, with Grabyo’s platform accessible from anywhere with a laptop/PC and internet connection.
The Academy’s digital team worked collaboratively in Grabyo for managing all assets as if they were in the same room.
The Television Academy utilized Grabyo’s Studio platform to clip highlights instantly, then used Grabyo Editor in post-production to optimize content and add branded graphic overlays and automated closed captions.
This workflow allowed the Academy to produce TV-quality content rapidly for its social and digital channels.
For more information on how Grabyo can support your virtual event, get in touch.