UNIVISION NEWS DELIVERS SOCIAL-FIRST SPANISH NEWS SHOW WITH GRABYO
The Spanish-speaking live show achieved 1.5 million views in first five months
Univision News is the award-winning news division of Univision Communications Inc., and the leading media company serving Hispanic America. Univision used Grabyo’s cloud-based tools to produce and distribute a new social-first live news show, broadcast across several major social channels.
“JANIOT: PM”, hosted by award-winning journalist, Patricia Janiot, is the first-ever Spanish speaking news program on Instagram TV in the U.S.
JANIOT: PM is optimized for viewing on smartphones, designed to keep digital audiences informed wherever they are when the show is live. Univision News is able to deliver video in vertical, square and landscape formats using Grabyo Producer, tailoring the viewing experience to each platform.
The show is delivered to multiple platforms including Facebook Watch, Instagram TV (IGTV), Periscope on Twitter, the Univision News YouTube channel and UnivisionNoticias.com.
Viewers want access to trustworthy news no matter where they are. Univision’s partnership with Grabyo for JANIOT: PM meets the demands of social audiences with a show that provides real-time news updates on mobile devices. Through this partnership, JANIOT: PM has built a meaningful, engaged audience across the US.
“With the launch of JANIOT: PM, we are expanding our news offerings to better serve the Spanish-speaking community with live news content, in a format designed specifically for mobile viewing. By partnering with Grabyo, we are able to produce this new format and deliver it to our audiences anywhere, at any time. The Grabyo platform makes it easy to create digital-first content and deliver it to market quickly and easily, while maintaining a standard of quality.”
Juan Convers, SVP, Digital Content & Editorial Operations, Univision