INTER MIAMI CF RUN LIVE ESPORTS BROADCAST FOR TWITCH STREAM AID 2020
MLS team delivers a unique eSports broadcast to Twitch using remote production tools
In the absence of live-games in the Major League Soccer (MLS), Inter Miami CF participated in the Twitch Stream Aid 2020 by remotely broadcasting their twitch stream to the event. The 12-hour event brought together the worlds of gaming, music, and sports to benefit the COVID-19 Solidarity Response, fundraising over $2.5 million.
Narrated by Fernando Palomo, the official voice of EA Sports FIFA and a seasoned soccer analyst for ESPN, Inter Miami used Grabyo to create a unique eSports experience optimized for Twitch. The broadcast featured videos from the five participants, including live graphics and animations promoting donations.
Using our cloud-based live production platform, Grabyo Producer, Inter Miami players Julián Carranza, Lewis Morgan, Lee Nguyen, and Rodolfo Pizarro was able to participate in a 70 minute live broadcast from the safety of their own home.
Inter Miami also used Grabyo’s industry-leading live clipping product to share goals, highlights, and key moments to Twitter, Facebook, and Instagram to engage fans across platforms in real-time and direct them to the Twitch broadcast. This supplementary content allowed the stream to reach a wider audience than those viewing on the Twitch stream.
The interactive element of the show was executed using Grabyo’s partnership with the social participation platform never.no. Live polls and their results were shown on-screen during the shows.
Another way viewers were encouraged to engage with the show was the use of the campaign hashtag #jointhestory. Each morning the show displayed the comments and images from #jointhestory, expanding the reach of the show beyond the channels being used for the broadcast.
Jean Manuel Jiminez, VP Content, Digital & Broadcast, Inter Miami CF” We are delighted Inter Miami CF was able to participate in Twitch Stream Aid. Despite practicing social distancing, partnering with Grabyo enabled us to produce a professional, high-quality Twitch broadcast with our players from the safety of their homes. Technology partnerships such as this are crucial to us maintaining a relationship with our fans.”