HASHTAG UNITED BOLSTERS ITS FAN-FIRST DIGITAL STRATEGY

The football & eSports club engages its growing fanbase with digital video


Hashtag United is an innovative football and eSports club with a rapidly-growing global fanbase. The Essex-based outfit was founded on YouTube and plays in the tenth-tier of English football. The club also boasts a highly successful FIFA 19 eSports team, with four players competing at the very highest level.

Hashtag United uses Grabyo’s Producer platform to live stream directly to multiple social platforms, creating a community-based, shared viewing experience for the online audience. By promoting participation and discussion on live video posts, Hashtag increases engagement and creates more memorable moments for fans, increasing viewer loyalty.

Grabyo Producer further enhances live streaming with graphic overlays and encourages user engagement with native polls and real-time data, highlighting audience input and comments.

Grabyo’s Studio platform enables Hashtag United to quickly and easily create, edit and publish video clips to social media moments after they happen – helping to unlock the value of being first to market with video content to reach the vast social audiences who are engaging with video.

The club has won over 620,000 global fans across YouTube, Twitter, Facebook and Instagram in just three years, with a sizeable following for its football team.

Its huge growth and loyal fanbase have been made possible through the club’s fan-centric digital content strategy – reaching football and FIFA fans with the content they want to see on the right channels.

“Our partnership with Grabyo reflects a strategy that has always been crucial to the success of this club. We put our fans at the heart of everything we do – they are as much a part of our club as anything else. Whether it’s the football team, or on FIFA, we want to give our fans access to everything we do through our social channels. We create real connections with our fans on social media through our content, making sure they feel involved in what is such an exciting time for the club.”

Spencer Owen, Founder of Hashtag United

The club live streams its commentary team and delivers ‘real-time’ highlight clips to social media during select football matches, while looking to serve eSports fans with live streams, tutorials, pack openings and behind the scenes content from major competitions.

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